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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

2016 Mercedes-Maybach S600 Review [w/video]

"Hindsight is 20/20" is a handy yet disingenuous cliche. The flaw is that hindsight is only instructive up to the moment you would have made a different, perhaps better, decision. At the moment of that deviation the past goes in another direction, one that you can't peer back into because you didn't experience it. So when we say we wish Karl Benz's eponymous firm had produced the Mercedes-Maybach S600 in 2002 instead of the gilded blunder of the separate Maybach brand and its 57 and 62 sedans, we just can't know if the formula would have worked 13 years ago. But we do know the formula adds up superbly right now. A little history: Wilhelm Maybach helped Gottlieb Daimler build a high-speed, four-stroke internal combustion engine in 1885. Eventually Maybach went to work for Daimler's new car company and designed the first Mercedes, the 1901 35-hp model considered the world's first modern car. Maybach left the company after Daimler's death, started a company building zeppelins, then joined his son to start the Maybach car company. Together they developed super luxury cars including the DS8 Zeppelin models that competed with Rolls-Royce. A reviewer in 1933 wrote, "The Maybach Zeppelin models rank among the few cars in the international top class. They are highly luxurious, extremely lavish in their engineering and attainable only for a chosen few." It's a whopping 28 inches shorter than the departed Maybach 62, but 8.2 inches longer than a standard S-Class. As is this Maybach S600. It's a whopping 28 inches shorter than the departed Maybach 62, but since it's 8.2 inches longer than a standard S-Class, there's a very different driving experience. Two-thirds of a foot isn't much, but the Maybach is 639 pounds heavier than an S550, or 231 pounds heavier than a standard S600. From the driver's seat we could feel every additional pound and inch over those other models. It is as if Mercedes threw out the aluminum and steel and chiseled this sedan from basalt. We've driven scanty few cars where we've been genuinely glad for blind-spot detection and 360-degree cameras – this is one of them. The Maybach's wheelbase is four inches longer than that of a Bentley Mulsanne, even though the overall car is almost five inches shorter than the Big B. That long wheelbase translates into tranquil steering response – the S550, S600, and Maybach S600 all have the same 2.3 turns-to-lock, but this sedan feels like it takes more effort. It even looks heavy.

Recharge Wrap-up: Mercedes gets F1 efficiency, EV charging in Vermont, VW e-Golf to use Bosch

Efficiency equals performance, especially in the case of Formula 1 racing. The Mercedes AMC Petronas team points to several key efficiency technologies it uses to get the most out of its cars. And if their utter dominance so far this season is testament to this relationship, perhaps we should pay attention. Mercedes highlights hybrid tech, turbocharging, aerodynamics, lightweight construction, tribology (both in making internal components and lubricants more slippery) and simulation as crucial to getting around the track faster than anyone else. These just happen to be some of the same things that make the cars we drive on public roads more fuel-efficient. Learn more in the press release below. It's a good read. Brammo, maker of sweet electric motorcycles, is teaming up with TEAM Industries to make drivetrains for electric vehicles. TEAM, which specializes in drivetrain technology, will also become an investor in Brammo as part of the partnership. "The electric vehicle market is a growth market," says TEAM CEO and President David Ricke, "and TEAM and Brammo will be providing a wide range of solutions for OEM manufacturers." Read more over at EV World. Vermont celebrated the installation of a new EV charging station as part of a Green Energy Corridor between Boston and Montreal. When finished, drivers will be able to make the whole trip in an EV with access to charging along the way. For $5, customers can charge their vehicle in about 30 minutes at the Red Hen Baking Company in Middlesex. There are currently only about 700 EVs on the road in Vermont. The state has a goal to get 90 percent of its energy from renewable sources by 2050, and getting more EVs on the road is crucial to that mission. Vermont hopes that expanding the charging infrastructure will convince more people to go electric. Read more at Vermont Public Radio's website. For it's new e-Golf, Volkswagen will use Bosch chargers for home installation and ChargePoint stations at its dealerships. Bosch will have various 240-volt options for the home, and will also provide installation. e-Golf customers will also get a free ChargePoint membership, and will have access to the company's network of charging stations worldwide. The 2015 e-Golf goes on sale in the US later this year. Read more in the press release below. Synergies between F1 and Road Car Development: Efficiency equals performance In Formula 1 Racing, performance is everything.