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Daimler relocating North American headquarters to Michigan

While Mercedes-Benz is moving its American headquarters from New Jersey to Georgia, its parent company Daimler is also relocating from the Garden State. But rather than join its automotive unit down south, Daimler North America is moving to Michigan. The relocation was announced by Michigan Governor Rick Snyder while visiting the Frankfurt Motor Show in Germany this week, and has been confirmed by Daimler in correspondence with Autoblog. Daimler's North American headquarters are currently located in Park Ridge, NJ, a mere five-minute drive from Montvale where Mercedes-Benz USA has been based prior to its move to Georgia. The relocation will see Daimler's North American head office move into the facility that currently houses the company's financial services division in Farmington Hills, MI. The move will bring 30 jobs to Michigan, and is slated to commence in 2016 and conclude "sometime in 2017," according to the company. Now if you're wondering why Daimler is going to Michigan while Mercedes is going to Georgia, bear in mind that a number of Daimler's facilities are already located in the Great Lakes State. In addition to the financial services office, Daimler also operates an R&D facility in Ann Arbor. It also owns Redford-based Detroit Diesel, where the photo above was taken during President Obama's visit in December 2012. Along with the Daimler facility, the governor's office also announced the opening of a new Michigan Europe Center that will seek "to promote trade and export development between the state and European markets." The center will also operate satellites in London and Berlin in order to further its mission on behalf of small- and medium-sized businesses based in Michigan, of which we can expect many will come from the automotive sector. Gov. Snyder in Germany: Daimler North America moving headquarters to Michigan State opens Michigan Europe Center to promote trade and investment Wednesday, Sept. 16, 2015 FRANKFURT – Daimler North America Corporation, the holding company for all of the company's business units in the United States, will move its headquarters to Michigan from New Jersey, Gov. Rick Snyder announced as he completed an investment mission trip to Japan and Germany. "Michigan is the world's automotive leader, and Daimler's decision to increase its presence in state is another indication that we intend to hold that position for generations to come," Snyder said.

Maybach could become Mercedes-Benz sub-brand

When you're arriving in a twin-turbocharged, twelve-cylinder Maybach limo, there's no reason you should ever have to be late. Except, maybe, to make a fashionable entrance. But up at the corporate level, the entire Maybach brand is being slowed down as critical decisions about its future are being undertaken.
Last week, we reported that a decision on what path Maybach would take going forward would be due at the start of next month, but the latest reports indicate that the timeframe has been extended as further options are being considered.
The previous options under consideration were twofold: either relaunch the brand with production outsourced to Aston Martin - which suddenly finds itself with excess production capacity - or shut it down completely. And those are still two very real options. Word has it that Aston has put together four concept cars for the Daimler brass to consider, all based on the next-generation S-Class platform (and thankfully not the old one).

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof