1999 Mercedes Benz on 2040-cars

Auto blog

Mercedes-Maybach SL 680 Monogram Series gives the rich and famous what they want

TOPANGA, Calif. – Give the people what they want, right? Especially if they're extremely wealthy. And possibly famous.  Apparently, the requests for a convertible Maybach from existing owners and/or celebrities were so frequent and insistent that the uber-luxury offshoot of Mercedes-Benz finally decided to give them just that. The 2025 Mercedes-Maybach SL 680 Monogram Series answers the call. While all other Maybachs are based on a Mercedes-Benz, this is the first Maybach to be based on a car developed by AMG: the current-generation SL 55 and SL 63. This presented a greater challenge to engineers than past efforts. Although a sportier Maybach was intended (as opposed to modern Maybach's first drop-top effort, the Maybach S 650 Cabriolet), the SL 680 is, not surprisingly, seeking a much different dynamic end goal than its AMG-only cousins. According to Maybach product manager Hannes Meyer, the far shorter wheelbase than the Maybach norm was a particular challenge in making sure that its convertible offering maintained "the same ease and nearly floating driving experience" expected of the brand. To that end, the Maybach SL shares the SL 63's air suspension and trick AMG Active Control interconnected hydraulically controlled dampers, but the tuning is changed, especially with the rear air springs as the driver sits closer to those. Meyer says the damper valves in particular have a greater range between sportiness and comfort than the SL 63. The steering system is totally Maybach-specific, including a different ratio and more upright front camber, resulting in what Meyer described as a more stable and less aggressive setup than what you'd find in the SL 63.  Before you start looking for a 6.8-liter engine in the Mercedes arsenal, remember that those numbers don't really mean anything anymore. The Maybach SL 680 has exactly the same 4.0-liter twin-turbo V8 as the SL 63 good for 577 horsepower and 590 pound-feet of torque. The nine-speed AMG transmission is the same in terms of hardware, but it has totally different software. In particular, the 2-3 and 3-4 shifts are most different in order to provide a smoother, more Maybach acceleration experience. The 4Matic+ all-wheel-drive system is also shared, but is programmed to have a more balanced front-to-rear power split than the rear-biased AMG. Finally, the exhaust has been retuned. Meyer said that up to 2,800 rpm, the exhaust isn't quieter than what you'd experience in the AMGs, it just has a different tone.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

China's BAIC looks to invest in Daimler

Daimler and Beijing Automotive Group (BAIC) are already intertwined in China. Daimler is a 12-percent shareholder in BAIC Motor, the third largest shareholder in the passenger-car division of BAIC. They have a joint manufacturing venture Beijing Benz in which BAIC is the majority partner by one percent, a sales joint venture Beijing Mercedes-Benz Sales Service Co. in which Daimler is the majority partner by one percent, and Daimer says, "BAIC is our most important partner in China." Beijing Benz is ten years old this year. They'll become even closer if talks between the two concerning BAIC taking "a major stake" in the German conglomerate come to anything. Reuters reports that the two are in talks now, with BAIC Chairman Xu Heyi saying it should be resolved one way or another by the end of this year. If they agree, the China-based, Hong Kong-listed company will join Renault-Nissan and the Kuwait Investment Authority as Daimler's top shareholders. Some China analysts see a potential Daimler investment as a coup for BAIC, similar to BAIC's 2009 purchase of old Saab platform, engine, and transmission technologies, that would give it access to technologies it wouldn't have to develop on its own and hastening the development of its own cars. A deal is also seen as potentially opening up export possibilities for the Chinese company. Other analysts aren't sure that BAIC would get any useful technology, noting that that last deal between the two gave BAIC the outdated E-Class platform, but none of Mercedes' headline tech. If a deal is done, BAIC will join Dongfeng Group and SAIC as Chinese automaker investors in western automotive companies.