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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Here are all the new 2022 season F1 cars (UPDATED)

Update: Since this post's original publishing, the rest of this season's teams have revealed their 2022 cars. We've updated the post with all of them, so it now includes every 2022 F1 car on the grid. The updated story continues below. Reveals of the 2022 F1 cars are coming fast and heavy, and at this point, every team has shown off their redesigned cars. This being the case, we figured it was time to provide you all with a place to see all the cars at once. The gallery above holds photos of all the cars, and below you’ll see all them broken down by teams and drivers, along with quotes from the drivers and team leaders that come via F1Â’s official website where the cars were revealed. Mercedes W13 - Lewis Hamilton and George Russel "It just takes you back to being a kid," Hamilton said. "I think itÂ’s always exciting watching, I mean with this new era of car, weÂ’ve never seen such a drastic change, right? "So itÂ’s such a huge change in so many ways, that itÂ’s just been really interesting seeing the designers and everyone coming together to find the best ways of creating a masterpiece." “It feels incredible, obviously Lewis and I have driven so many laps in the simulator of this,” Russel said. “WeÂ’ve seen all the drawings, weÂ’ve had so many meetings and presentations about it, but suddenly seeing it all come together, seeing all of the men and women who have put so much hard work and grit into making this, and coming together here, I think it looks incredible. “And I think the silver [coming] back, weÂ’ve had an incredible livery with the black in the past couple of years – but the silver back on track I think is going to look incredible." Ferrari F1-75 - Charles Leclerc and Carlos Sainz “I think it looks aggressive, it looks radical, and I think it looks beautiful also Â… I just hope itÂ’s fast,” said Sainz. “ItÂ’s innovative, different, thinking a bit out of the box. I like it because itÂ’s just radical, which is what you want to see when you see a new car.” “Yes, I do [like the livery],” Leclerc said. “I think it fits perfectly. ItÂ’s a bit of a dark red, looks a bit more aggressive, but for a car like this, I think it fits perfectly.

Which car companies are creating new jobs in America?

Since January, automakers have announced investments totaling $9.5 billion in U.S. plants, creating or retaining more than 12,000 jobs. Some of those companies have yet to announce just how many jobs will be created given their investments, with the location of many of those jobs still to be determined. Specifically, the 4,000-job Toyota-Mazda joint venture plant still hasn't announced its location, with numerous states jockeying for it. Hyundai has plans to invest $1 billion but has not announced a jobs number yet. And likewise Ford is investing $1.2 billion in Michigan without specifying a number of jobs. Volvo this week announced plans to add a second line to its factory under construction in South Carolina, spending another $500 million and adding 2,500 jobs to the 2,000 it was already trying to fill. Then Thursday, Daimler announced a $1 billion expansion to its facility in Tuscaloosa, Ala., to produce EV batteries and electric SUVs, a move that will add 600 jobs to its hiring this year. Above, we've created a handy pie chart showing you which companies have announced new jobs and how many there will be. Reporting by Paul Lienert in Detroit News Source: Reuters Plants/Manufacturing BMW Chrysler Ford GM Honda Hyundai Mazda Mercedes-Benz Toyota Volvo jobs