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Mercedes F1 to use Qualcomm 5 GHz WiFi for its tire data

In Formula 1 you need more of everything. More speed, more grip, more hospitality, more money. And you need data, reams and reams of data. The Mercedes-AMG Formula 1 team – the guys with the silver cars driven by 2015 F1 champion Lewis Hamilton and his teammate Nico Rosberg – need so much information that they've teamed with Qualcomm to wirelessly upload thermal imaging data of its tires. During a typical race weekend Mercedes's two racecars will generate approximately half a terabyte of data. Live telemetry has been a feature of Formula 1 for 20 years, though there are more restrictions on it than in the past. (In the days leading up to last weekend's United States Grand Prix in Texas, Formula 1 major domo Bernie Ecclestone said that F1 needs to cease being an engineering war and return more responsibility to the drivers.) Nevertheless, F1 teams gather vast amounts of data during a race weekend, particularly in practice sessions during which restrictions on what they can upload from cars – from engine/power unit parameters to aerodynamic loads – are less prohibitive. For example, during a typical race weekend Mercedes's two racecars will generate approximately half a terabyte of data. Mercedes F1 technical director Paddy Lowe points out that the standard telemetry system simply doesn't have the bandwidth to handle the thermal tire imaging data that the onboard thermal cameras generate. Why do you want a thermal video of the tires? Because it tells the engineers and drivers precisely how much temperature there is across the surface of a tire during a lap, in corners and on the straights. It also indicates how quickly the tires come up to temperature and when they potentially overheat. Understanding the temperature variations allows the team to set the cars up optimally for grip and tire life during a stint. Qualcomm's system works with the race cars like this: Each car has forward- and rear-facing cameras in a winglet mounted on the left side of the engine intake behind the driver's head, which continuously record thermal images of the tires. As a Mercedes enters the pit lane, it passes a Qualcomm 802.11ac WiFi receiver to which it uploads the thermal data. As the car nears the garage, another receiver takes over the upload. Several Qualcomm Snapdragon 805 processors crunch the raw data as it uploads. The data is encrypted – there are always prying eyes in Formula 1.

Project Maybach is an absurd, awesome off-road electric coupe

Mercedes has created some mighty unusual concepts for the Maybach luxury brand. The Exelero high-speed test car and the Ultimate Luxury SUV sedan come to mind. But the Project Maybach, designed in collaboration with late fashion designer Virgil Abloh, may be the wildest yet, being an electric off-road coupe. It's not just the fact it's a two-door off-road coupe. It's the fact that it's a nearly 20-foot-long two-door off-road coupe. And it has very traditional proportions and lines, with a gargantuan front end, and a somewhat less gargantuan rear end. It's squared-off, but in a more elegant, midcentury luxury car way than say, a Hummer. And of course, it has a huge chrome grille and highly embellished taillights, complete with Maybach logos. And yet, this old-school coupe sits high off the ground. It rolls on small, steel-style wheels with chunky tires. It even has skid plates, bolt-on fender flares, rock rails and a roll cage with a roof basket. It's all painted in a matte tan paint that makes it look like a desert-ready expedition vehicle. It's even arguably practical for expedition work. The somewhat spartan-looking interior has tan leather seats that recline fully flat for sleeping. Being an electric car with long areas unoccupied by people, plus that roof basket, it likely has loads of cargo space. On the hood are solar panels that might provide a bit of range, but would at least be handy for recouping some power for accessories. The interior seems to have additional storage bins and tools stowed in special compartments around the cabin. As for the actual performance and range, well, Mercedes has nothing specific. That's not entirely surprising, since this seems to be solely a design exercise. As such, don't expect to see a production model anytime soon. Then again, off-road luxury vehicles are certainly popular. Maybe Mercedes would consider it if there were enough seriously wealthy customers expressing interest. Related video:

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.