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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Mercedes GLC spotted nearly nude ahead of tomorrow's reveal

Mercedes is set to officially take the wraps off its new GLC-Class crossover tomorrow, but if you can't wait that long, here it is all but completely undisguised. The GLC, for those just joining us, is the replacement for the GLK, rounder and renamed to align more closely with the C-Class. It was previewed as a slant-roofed concept in Shanghai, but as you can see, it'll reach production with a more conventional greenhouse. Rooflines (and various show-car details) aside, the production GLC looks pretty close to the aforementioned Concept GLC Coupe. Certain elements on this pre-production unit still remain taped up to keep from our prying eyes – though the engineer driving it doesn't seem to mind. We can at least hope that rather ungainly looking chrome lower rear bumper element is just there to throw us off, or will look more convincing as part of a complete package. But we'll be finding out one way or another tomorrow... so watch this space. Related Video:

Maybach and Aston Martin alliance talks fall apart

If you have, like us, been salivating at the notion of a new generation of Maybach and Lagonda ultra-luxury crafts built by Aston Martin, we've got some bad news: According to reports emanating from Germany, talks between AML and Daimler have broken down.
The proposal under negotiation would have seen Daimler outsourcing production of the next family of Maybach models to Aston Martin, which in return would benefit from Mercedes-Benz platforms and engines - not only for its svelte GTs, but also for its own future Lagonda line of limousines and luxury SUVs. That, and a boatload of money - or at least that's what AML was reportedly seeking, an issue that served as the stumbling block over which the deal reportedly collapsed.
That's not to say the two parties couldn't still reach some sort of a compromise, but short of that, Daimler may opt to either shut down Maybach altogether, find another partner, or take another stab at building new models internally.