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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Mercedes-AMG planning more hardcore A45 hot hatch

The launch of the A45 AMG marked Mercedes-Benz's first real assault on the premium hot hatch segment. And with 355 horsepower from a 2.0-liter turbo four, it is indeed hot. But the latest word has it that Mercedes-AMG is planning an even hotter version. Speaking with Auto Express at the LA Auto Show last week, AMG boss Tobias Moers indicated that his department was toying with the idea of a more hardcore version of the A45. In what Moers referred to as a "street fighter," the A45's engine would be tuned to produce even more power, the cabin stripped out and the rolling stock, brakes and aero upgraded for more serious performance. Think of it, then, as something of a Black Series approach, only it's not expected to carry that name, which has historically been reserved specifically for two-door models. Given AMG's current list of priorities and limited manpower, though, Moers suggests it will be several years – likely towards the end of the model's life cycle – before it may prepare such a model, following a similar formula to the Mini JCW GP and Renaultsport Megane R26.R. Here's hoping an American version based on the CLA could also be in the cards.

McLaren, Red Bull and Ferrari call for unfreezing F1 engines

Formula One is a hugely expensive sport. Not only do you have enormous salaries and logistical expenses, as you would in any other sport, but each team also spends huge sums developing their own chassis from the ground up – and so too do the participating automakers in developing the engines. One of the ways the series organizers mitigate those costs is by freezing development. So once the new crop of V6 turbo hybrid powertrains were developed, that was it. But now three of the of the sport's leading teams are calling on the FIA to unfreeze engine development. Their reason? Unfair advantage. There's little question that Mercedes did the best job of developing its "power unit" to meet the new regulations that took effect at the beginning of this past season. That's how the Mercedes team won all but three of the grands prix this season and finished with at least one car on the podium at every single race. It's also a big part of how the teams that bought their engines from Mercedes this season managed to consistently outperform the other non-works-supported teams. That clear advantage is why Red Bull, Ferrari and now McLaren are calling for engine development to be unfrozen. Their argument is that, under the current locked-down status quo, their engine suppliers (Renault, Ferrari and Honda, respectively) cannot possibly catch up. So unless the FIA and Formula One Management want the next few seasons to be the kind of absolute blow-outs that this past season was, these leading teams argue, the powers that be are going to have to make some changes. For its part, Mercedes naturally counters that unfreezing engine development would send costs spiraling out of control. But then of course it stands to lose the most by re-opening engine development. If those three teams, however, closely intertwined as they are with the three other engine suppliers participating in next year's championship, manage to solicit enough support from the other customer teams and bring the matter to a vote, Mercedes may very well find itself out-numbered. News Source: ESPNImage Credit: Patrick Baz/AFP/Getty Motorsports Ferrari McLaren Mercedes-Benz F1 engine