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Mercedes-Benz may create electric-only brand

Daimler's Mercedes-Benz division may follow in fellow German automaker BMW's footsteps by launching its own separate brand for electric vehicles, Hybrid Cars says, citing German publication Handelsblatt, which quoted people familiar with the process. Daimler's board may make the decision to go ahead with the plan as early next month. And the brand may officially be unveiled at the Paris Motor Show in September. Unlike BMW and the i brand, Mercedes would use its existing factories to produce the newly-branded vehicles instead of operating out of a separate one as the i brand does. The first vehicle under the brand is likely to be an SUV model based on the Mercedes-Benz GLC crossover vehicle and would start sales next year. The product line would be broadened further in 2020. Daimler declined to comment, according to Handelsblatt. Mercedes-Benz and BMW wouldn't be the only two German automakers with plans for more electric vehicle sales. Volkswagen has a plan to unleash as many as 20 electric vehicles and plug-in hybrids to the public by 2020, including the Phaeton and the Audi A8. On that note, reports surfaced last month that VW may build its own "Gigafacory" as it prepares to widen its plug-in vehicle push and bring down their costs. As for US sales, Smart sold 313 ForTwo Electric vehicles, down 43 percent from a year earlier. Meanwhile, BMW's i sales in the US fell 40 percent from a year earlier to 2,723. Currently, Mercedes-Benz's only two electric vehicles are the Mercedes B-Class Electric Drive and the Smart ForTwo Electric two-seat vehicle. In the meantime, take a look at Autoblog's First Drive of the B-Class Electric. Related Video: News Source: Handelsblatt, Hybrid Cars Green Mercedes-Benz smart Electric

2015 Mercedes-AMG G65 Review

A German friend who lives in Munich told me she might have to retrieve her car from Innsbruck, Austria while I was in Germany to visit her. I said I'd be happy to chauffeur her to the Tyrol in a Mercedes-AMG G65. She responded to the offer with this question: "You mean – in the G65 Rap Train?" I had no idea what it meant, but the name stuck. Her reasoning was that I would be taken for an American rapper, because what other black American would be cruising south, East, and west Germany for ten days in a 272,000-euro, 5,676-pound chunk of... well, let's just say it: bling. Mercedes created the G65 by installing its 604 horsepower, 6.0-liter, twin-turbo V12 in the G-Class engine bay, and laying oodles of quilted leather inside the cabin. Introduced to markets outside the US in 2012, it sat above the twin-turbo, V8-powered G63 that remained the top-of-the-line here. After years of denial, US buyers will finally get their chance to buy the G65 in November for $217,900. It's a 272,000-euro, 5,676-pound chunk of... well, let's just say it: bling. A grandiose, body-on-frame SUV with a price as momentous as its horsepower might appear silly, but Mercedes can point to plenty of good reasons to bring it here now. In the abstract there's customer demand, AMG boss Tobias Moers having said, "There are AMG fans for whom our V12 biturbo engine is the measure of all things." Concrete justification is in the sales numbers: in May 2010 the G-Class sold 99 units in the US on its way to 919 units for the year. In May 2015 US buyers took home 302 G-Classes, and only five months into this year the brand has sold 1,448 of its ultimate off-roader. The G63 outsold the less expensive G550 in the US in both 2013 and 2014. In 2013 the G63 was the best-selling AMG product in the US, and the G lineup posted its best-ever sales year globally during what was its 35th year on the market. Competitive reasons are likewise substantial. The Bentley Bentayga, Range Rover Sport SVR, Lamborghini Urus, and a Rolls-Royce "that can cross any terrain" will soon join the retail celebration of six-figure SUVs. By getting the G65 here first, Mercedes gets the head start. The burble dripping from the quad pipes is quieter on G65 than the G63. In spite of its price, the Rap Train isn't ostentatious – the sample I was given to drive wearing a beautiful coat of muted satin gray. Because Mercedes is going for a more elegant look for the top of the line G-Wagen, the US-market G65 comes without bull bars.

Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights