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Mercedes-Benz GLE Coupe is ready to tackle BMW's X6

Under the chiseled hood of the GLE 450 AMG sits a 3.0L, twin-turbo V6 with 362 hp and 384 lb-ft. Years after the polarizing BMW X6 originally hit the market, Mercedes-Benz has finally unveiled its slope-roofed challenger, and much like Munich's Sport Activity Vehicle, we think the new GLE Coupe will split opinions rather dramatically. While it clearly shares its form factor with BMW's X4 and X6, the GLE Coupe's styling is all Mercedes, borrowing the more organic shapes used on the company's most recent new model, the AMG GT. Strips of chrome and the iconic silver arrow logo bisect a large, rectangular grille, while the fascia on the GLE 450 shown above features three rather dramatic lower air intakes. The headlights, meanwhile, fit in with MB's latest styling language. In back, slim, wraparound taillights share some resemblance with the new S-Class Coupe. The cabin is recognizable and looks to be of extremely high quality, with the featured vehicle showing off quite a lot of carbon-fiber trim. A thick-rimmed, flat-bottomed steering wheel dominates the driver's area, while a large, tablet-like display crowns the center stack. The same sort of touch-controlled interface and input dial found on the new C-Class controls the information on that screen. Under the chiseled hood of the GLE 450 AMG, the first of Mercedes' AMG Sport models, sits a 3.0-liter, twin-turbocharged V6. Unlike the 329-horsepower unit in the C400 and E400, the force-induced V6 generates 362 hp and an equally robust 384 pound-feet of torque. It's mated up to a new nine-speed automatic transmission and Mercedes' 4Matic all-wheel-drive system. A new version of the popular Airmatic suspension is being offered with the ADS Plus continuously variable dampers while Mercedes is also fitting its Active Curve System, complete with active roll stabilization. Mercedes doesn't provide many additional details on the GLE Coupe range, as it were. We know about the 450 AMG, but it's not clear whether there will be a GLE 400 or non-AMG 450, or if Mercedes will move it down market and offer a GLE 350 to compete with the X6's xDrive35i. There's also no mention of when or where the new model will debut, although previous reports point to the 2015 Detroit Auto Show. Prices and an on-sale date, meanwhile, have not been revealed. Scroll down for the full press blast from Mercedes-Benz on its newest model, the 2016 GLE Coupe. Premiere: Mercedes-Benz GLE Coupe A sportier choice Stuttgart.

Maybach crossover looking more likely, Smart crossover possible

Mercedes-Benz executives are still making positive noises about the chances of a Mercedes-Maybach SUV. Following Daimler CEO Dieter Zetsche's answer of "most likely" at the Geneva Motor Show, Mercedes Cars head of sales and marketing Ola Kallenius told Autocar that a Maybach SUV based on the next-generation GLS is "the more likely scenario." That's the same Kallenius that told Automotive News just last November that "we have no plans for it [a Maybach SUV]." It's a subtle shift, to be sure, but it's still a shift. The GLS – introduced as the latest-generation GL in 2013 – is still undergoing testing for its its mid-cycle refresh, so a Maybach version is a few years off. That would, coincidentally, give Mercedes time to see how the other super-luxe entrants are faring, and prepare its charge accordingly. Autocar expects that should it be built, it will come when the GLS shifts to the S-Class platform and most likely get the twin-turbo V12 from the Mercdes-Maybach S600 sedan, although the company's 4.0-liter twin-turbo V8 is possible if there are strong intentions for the Chinese market. Also on Stuttgart's agenda of dreams is a Smart crossover, according to the report. It could be Smart's best chance at profitably extending the range, based on the mania for tiny utes, and that would help both Daimler and the ForTwo's Renault Twingo sibling. It sounds like this is a ways off, though, due to coming up with an engineering solution for the Smart's engine packaging. Related Video:

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos