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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Benz Concept IAA is a modern silver aero

While we English-speaking folk call it the Frankfurt Motor Show, our German friends call this week's bi-annual confab the Internationale Automobil-Ausstellung, or IAA. At first glance, then, you might think Mercedes-Benz named its Frankfurt concept, the Concept IAA, after the show it'd debut at. But, the Concept IAA isn't named for the show. It's actually an abbreviation for Intelligent Aerodynamic Automobile, and it's very aerodynamic indeed. This four-door coupe can transform, while moving, from its sedan-like design mode to an ultra-sleek, gas-powered fish of a car. This aerodynamic mode has a drag coefficent of just 0.19. That's sleeker than a Tesla Model S, and it ties the rating of the General Motors EV1 electric car. In fact, it's very nearly as aerodynamic as the Volkswagen XL1. The IAA can transform automatically at 80 kilometers per hour (about 50 miles per hour) or via the press of a button. When it enters an aerodynamic mode, eight segments at the back of the car extend out, adding over 15 inches to the overall vehicle length, effectively extending its already tear-dropped-shaped tail. And that's just the most visible aero aid. At the front of the car, flaps in the bumper extend out nearly an inch, while there's a smaller extender in the back bumper. These serve to keep air away from the wheel arches, where turbulence can become an issue. Of course, Mercedes has thought of this, too, fitting "Active Rims" that "alter their cupping from 55 mm to zero," whatever that means. There's even an active aero aid inside the front bumper, where a louver extends backward by 2.3 inches to smooth out the air traveling underneath the car. Outside of its super-slippery mode, the IAA is a relatively handsome four-door coupe, featuring the kind of plunging roofline that wouldn't look out of place on the company's pioneering CLS-Class. The interior is certainly worthy of the CLS, too. It's home to gorgeous white leather and touch-based controls, and in general, looks very luxurious. Mercedes' dogged pursuit of aerodynamics does not mean that the Concept IAA is some gutless ecomobile. Under the skin is a gas-powered, plug-in hybrid system that produces up to 279 horsepower and allows the sleek sedan to hit 155 mph. Its all-electric range is based, of course, on what mode its body is in. It's most impressive in aero mode, where it will cover 41 miles on a single charge. Switch over to design mode, and that figure drops slightly to 38.5 miles.

Missouri Mercedes dealer offering free Smart with every SLS AMG purchase

The Mercedes-Benz SLS AMG GT is an exquisite sports car that probably needs no help flying off dealer lots, even with a starting price of almost $200,000, but Mercedes-Benz of Kansas City has come up with an interesting incentive to sweeten the deal. For buyers who purchase a new SLS AMG from dealer stock before the end of the year, the dealership is throwing in a new Smart Fortwo from its inventory at no charge... with a required coupon no less.
In addition to being a great tactic to get a little free press, the spare car also makes sense as an alternative to the SLS, which measures more than 15-feet long - almost twice the length of a Fortwo - and has a 563-horsepower engine that sucks down gas at the rate of 13 miles per gallon in city driving (and even that's provided you don't give in to the devil on your shoulder). Plus, at the end of the day, this really isn't that big of an incentive. Being given a slow-selling $12,490 car for the purchase of a model starting at $199,500 represents about a six percent incentive, which is along the lines of a $1,900 rebate for a $30,000 car.
To get the free Smart, just visit the Mercedes-Benz of Kansas City Facebook page, redeem the coupon and then go buy yourself a new SLS AMG. Congratulations!