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2016 Mercedes-Benz C350e Plug-In Hybrid casts a green light in Geneva

Mercedes revealed another plug-in hybrid model, the C350e, at the Geneva Motor Show. Based on the company's scalable hybrid platform, the C350e offers 19 miles of electric range, and the total system makes 279 horsepower and 443 pound-feet of torque. It's part of the company's goal to bring 10 new plug-in models to the market by 2017 around the world. The hybrid system teams an electric motor with a turbocharged four-cylinder engine with a seven-speed gearbox. The C350e also has regenerative braking and can be driven in four modes ranging from Eco to Sport Plus. The lithium-ion battery pack can be charged in 1 hour, 45 seconds, and it has a total capacity of 6.2 kilowatt-hours. The C350e has an Airmatic suspension, an interior climate control system that can be controlled via the internet and offers Mercedes' suite of driver-assist technologies. Mercedes will sell the model as a sedan and a wagon in some markets. The new Mercedes-Benz C 350 e: Efficiency, dynamism and comfort – the best of three worlds The new Mercedes-Benz C 350 e: Efficiency, dynamism and comfort – the best of three worlds Following its premiere in the S-Class, Mercedes-Benz is now offering its most advanced hybrid technology yet in the C-Class and, for the first time, also in an Estate model. The dynamism and efficiency of the C 350 e make it a convincing proposition in both its Saloon and its Estate guise. With a range of 31 kilometres in purely electric mode, local emission-free driving is now a reality. Its four-cylinder petrol engine, in conjunction with a powerful electric motor, gives it a total system output of 205 kW (279 hp) and torque of 600 Nm. The new C 350 e thus delivers the performance of a sports car and yet offers certified consumption figures of just 2.1 litres of fuel per 100 kilometres both as a Saloon and as an Estate. This corresponds to CO2 emissions of 48 grams (49 grams for the Estate) per kilometre. Both models are also equipped as standard with AIRMATIC air suspension plus a Pre-Entry Climate Control system that can be controlled via the internet, adding up to a truly exceptional level of driving and climate comfort. Prof Dr Thomas Weber, Member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development: "The PLUG-IN HYBRID is an investment in the future of Mercedes-Benz and we believe it will become established as the successful technology for maximum efficiency coupled with powerful dynamic performance.

Mercedes S-Class Cabrio caught nearly naked

The new Mercedes-Benz S-Class is a handsome car, and its new two-door variant is positively dashing. Considering that, did you really think Mercedes would shake things up when it finally came time to drop the top on its flagship luxury model? Nope, neither did we. This is the S-Class Cabriolet, and from the beltline down, it's basically the same fixed-roof car we tested back in October – same grille, same headlights, same twin character lines in the profile. This is not a bad thing. We're betting it'll wear very similar taillights to the S-Class Coupe, although it's difficult to tell on the more heavily camo'd example of the luxurious droptop. Differences, meanwhile, are kept to the absolute minimum. The windshield looks more aggressively raked, and the inclusion of a canvas roof has softened the Coupe's svelte profile, but other than that, there aren't many changes at all. Expect the S-Class Sedan and Coupe's engine lineup to inform the powertrain strategy for the Cabriolet, meaning a base S550 with a 4.7-liter, twin-turbocharged V8. It's unclear if AMG variants will be offered, although we wouldn't bet against it. Our spies report that the S-Class Cabrio will saunter into dealers later this year, eager to steal the lunch money of the aging BMW 6 Series Convertible. We're betting on a European auto show debut, so keep an eye open at the upcoming Geneva Motor Show. If not there, Frankfurt seems like a likely destination for the new droptop.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos