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Mercedes-Benz to boost stake in Aston Martin to 20%, lend it some tech

Daimler unit Mercedes-Benz is to lift its stake in Britain's Aston Martin to up to 20% by 2023, making it one of the struggling British carmaker's largest shareholders, Aston said on Tuesday. Aston Martin, popular for being James Bond's carmaker of choice, has suffered a torrid time since it went public two years ago, with its shares losing two-thirds of their value this year. The 107-year-old firm hired Tobias Moers, former CEO of Mercedes-AMG, as its new boss from August. Aston said the increase in Mercedes-Benz's stake, from 2.6% currently, would take place in several stages as part of a wider issue of 250 million shares at 50 pence each. The stock issued to the German group will have a maximum value of 286 million pounds ($372.7 million), it said. The deal will see an existing supply agreement between the two firms, in place since 2013, expanded to give Aston Martin access to key Mercedes' technology, including hybrid and electric drive systems. "We take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level, with them becoming one of the company's largest shareholders," said Aston's chairman and biggest shareholder Lawrence Stroll. The German firm will get the right to nominate one non-executive director to Aston Martin's board after its first shareholding increase, the London-listed firm said. Aston, which has started deliveries of its first sport utility vehicle, the DBX, said on Tuesday it swung into an adjusted core loss of 29 million pounds in the third quarter, versus a profit of 43 million pounds last year. Revenue in the period nearly halved to 124 million pounds, it said. Aston Martin is targeting annual capex of 250 million pounds to 300 million pounds per year between 2021 and 2025. It envisages production volumes of about 10,000 units, revenues of about 2 billion pounds and adjusted core profit of 500 million pounds by financial years 2024 or 2025.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-AMG GT and C63 to serve as F1 safety, medical cars

Mercedes has spent nearly 20 years providing the safety and medical cars for Formula 1, so it was hardly a shock when the company announced that the new Mercedes-AMG GT and C63 AMG S Estate would serve as ushers in the F1 circus. The two turbocharged monsters replace the old SLS AMG safety car and C63 AMG wagon medical car, which have served in one trim or another since 2010 and 2008, respectively. The biggest change for either car is, of course, the lightbar. It's been mounted atop a carbon-fiber hoop on the AMG GT that Mercedes says optimizes airflow to that big rear wing. Meanwhile, the location of the lights was confirmed via wind tunnel testing. In the cockpit, two iPads allow the AMG GT's passenger, fuel analyst Peter Tibbetts, to monitor the race's world feed while also keeping an eye on race data. The tablets stay connected via an in-car, wireless internet connection. Changes for the C63 S wagon are less extensive. It gets a lightbar and the usual signaling systems in the headlights and taillights, while the cargo compartment includes both a respirator and a defibrillator, to manage more serious medical emergencies. As with the AMG GT, the C63 is finished in F1's traditional silver safety/medical car livery. Beyond these changes, both vehicles are just as potent as those that can be purchased at dealers. Both cars feature a 4.0-liter, 510-horsepower, twin-turbocharged V8, while a seven-speed AMG Speedshift transmission dispatches the grunt with lightning-quick shifts. So equipped, the AMG GT will hit 60 in 3.8 seconds and the C63 can get there in 4.1 seconds. Check out the full gallery of both cars, decked out in their F1 liveries, available up top. Related Video: Mercedes-AMG GT S and C 63 S in action for the 2015 Formula 1® season: Maximum safety, maximum performance Affalterbach, Mar 06, 2015 Baptism of fire on the race track: The GT S and the C 63 S – the new high-performance cars from Mercedes-AMG - provide for maximum safety in the 2015 FIA Formula One World Championship™. At the first Grand Prix in Melbourne, Australia (12 to 15 March 2015) the GT S will debut on the race track as the Official Safety Car of the FIA Formula One World Championship™. As the Official Medical Car of the FIA Formula One World Championship™, the C 63 S Estate will be on hand to provide fast emergency medical care. Mercedes-AMG has been active continuously at the pinnacle of motorsport since 1996.