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Mercedes-Benz USA considering moving south

Mercedes-Benz may be a German automaker first and foremost, but it's a global operation. Among its many offices around the world, the company employs some 800 staffers at its US headquarters in New Jersey. But that office could be moving down South in the near future. According to reports in the Atlanta Business Chronicle, the Wall Street Journal and Automotive News, Mercedes is looking into relocating its American head office from Montvale, NJ, where it's been based since 1972, to one of several locations under consideration below the Mason-Dixon line. Among the front-runners is Atlanta, where Porsche bases its North American operations. The presence of a trained workforce, necessary infrastructure, compliant officials and proximity to a major hub for international air traffic could make the Georgian metropolis an attractive proposition for Mercedes. Several locations in North Carolina are also said to be under consideration, as well. Either way, MBUSA's relocation to the South would put it closer to its assembly plant in Tuscaloosa, AL, and to the Port of Brunswick near Savannah from which it ships out those vehicles made in Alabama to points overseas. The relocation project is reportedly being handled by commercial real-estate firm JLL Inc, which is helping Toyota handle its relocation from southern California and Ohio to Texas. Sources don't expect, however, for New Jersey to let Mercedes go without a fight. The state's Grow NJ Assistance Program could offer MBUSA an attractive incentives package to stay in Montvale. The company previously planned in 1998 to relocate to Pearl River, NY, but ultimately ended up staying in Jersey. News Source: Atlanta Business Chronicle, Wall Street Journal via Automotive News - sub. req. Mercedes-Benz north carolina mbusa

Daimler could sell off Li-Tec's EV battery business

Five-plus years may have been about enough time for Daimler AG to know whether it wanted to be in the battery-pack production business. The Mercedes-Benz parent may stop making electric-vehicle batteries and ultimately sell its Li-Tec battery-cell factory in Germany within two years, according to Bloomberg News which cites Manager Magazin. The beneficiary may be LG Electronics, which would likely take over battery-production duties for models such as Daimler's Smart ED battery-electric vehicle. Daimler is taking a number of steps to improve profit margins, which are thinner than those of its German rivals like BMW. Like its German competition, the company has lagged behind companies such as Nissan, Renault and Tesla Motors in terms of aggressively pursuing growth via plug-in vehicle sales. Daimler spokesman Hendrik Sackmann, in an e-mail to AutoblogGreen, would only say that the battery business is growing "rapidly" and that Li-Tec is developing "according to our plans." "Regarding Li-Tec, we are working on a concept for the future line-up," he added. "The battery cells for the successor of the Smart electric drive won't be provided by Li-Tec." Daimler in 2008 launched Li-Tec as a joint venture with Evonik, though Daimler recently put plans together to buy out Evonik's 50-percent share of Li-Tec, Bloomberg reported last month. Evonik's role was manufacturing electrodes and separators for batteries. Daimler also said last fall that it was looking to cooperate more extensively with Tesla in regards to electric vehicle development. The two companies first said they'd work together in 2009. Featured Gallery 2013 Smart Fortwo ED View 16 Photos News Source: Bloomberg NewsImage Credit: Daimler Green Plants/Manufacturing Mercedes-Benz battery

Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video: