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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

2016 Mercedes-Benz GLE priced from $52,025

Mercedes-Benz released its full 2016 model year lineup and pricing details, and we've learned that the M-Class-replacing GLE will start at $52,025, including $925 for destination. The German automaker confirmed a few changes to the rest of its lineup, as well. For the GLE, that $52,025 price gets you the base GLE350. The GLE350 with 4Matic all-wheel drive starts at $54,525. The rest of the GLE range consists of the diesel-powered GLE300d 4Matic at $53,425, the GLE400 4Matic at $65,525, the GLE63 AMG at $100,875, and the range-topping GLE63 S AMG at $108,025. Mercedes will also offer the GLE500e 4Matic plug-in hybrid, but exact pricing for that model has not been released as of this writing. The GLE models start hitting dealers in August. Pricing for the BMW X6-fighting GLE Coupe – available in GLE450 and GLE63 forms – is also unknown. Elsewhere in the range, Mercedes-Benz will offer a new, diesel-powered C300d 4Matic, which goes on sale in February 2016. We already know the C-Class gets a new C350e plug-in hybrid model this year, which will arrive in September. Finally, the C400 has been killed, replaced by the C450 AMG Sport. Pricing for these new C-Class models has not been released. The small SLK roadster will receive a refresh soon, where it will be renamed SLC. In the meantime, the base SLK250 is now the SLK300, and comes with a nine-speed automatic transmission. Finally, Mercedes confirms the CLA will get a special "Edition: Orange" model, available on the CLA250 and CLA250 4Matic, limited to just 750 units nationwide. A host of other, smaller updates are available across Mercedes' model range. Read all about them in the very detailed press release, below. Related Video: MERCEDES-BENZ ANNOUNCES 2016 MODEL YEAR PRICING AND PRODUCT UPDATES The unprecedented product offensive continues with a host of exciting new models June 12, 2015 - MONTVALE, NJ -- Mercedes-Benz USA today announced pricing and model year changes for the 2016 Mercedes-Benz product portfolio. The company continues to expand its highly desirable model range this year with the addition of the awe-inspiring new Mercedes-AMG GT S, the ultra-exclusive Mercedes-Maybach S600, the sporty and versatile GLE, the sleek and stylish new GLE Coupe and the highly anticipated new GLC that will succeed the popular GLK when it arrives in U.S. showrooms in late November. In addition, smart will also welcome a redesigned smart fortwo that will launch in the U.S. market in September.

Carlsson turns Mercedes-Benz SLK into 610-HP hill-climb clawer

Carlsson's race-tuned versions of the Mercedes-Benz SLK have been taking checkered flags for years, and we won't be surprised if its SLK 340 hill climber fares any different. Developed by multiple German and Swiss hill climb champion Reto Meisel, the carbon-bodied SLK 340 with lightweight brakes and a closed underbody weighs 1,716 pounds. Propelling that tiny bit of weight is a 3.4-liter V8 from Judd with 610 horsepower, and it rolls on 18-inch wheels shod in Avon tires.
It will debut at the Geneva Motor Show before beginning its racing campaigns in the summer. This one won't just tear up roads in Europe, though - Meisel says he plans on bringing it to the Pikes Peak International Hill Climb. The press release below has more details.