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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

VW could look outside its own ranks for next CEO

Companies have two options when coming up with succession plans – hire within, or go outside its ranks. Either choice comes with advantages and disadvantages, to be sure. Hiring within means generally getting someone familiar with the company and its culture and traditions, while going outside is ideal if you're looking to shake things up and bring in fresh ideas. It's unclear which avenue the Volkswagen Group will go down when it comes time to replace its head man, Herr Professor Doctor Doctor Herr Martin Winterkorn, but he isn't ruling out a trip outside of Wolfsburg. Winterkorn has already given the reins of the VW brand to former BMW board member Herbert Diess, while Andreas Renschler, a former Daimler board member, is heading up VW's truck group. Now, Winterkorn has made some statements to a German weekly that indicate the most important thing about his successor isn't necessarily his (or her, though no women appear to be on the short-list) previous employer, Motoring.com.au is reporting, so much as his qualities as a leader and an engineering background. "A Volkswagen boss has to have a big affinity to our products. He needs to be close to customers and he needs to have a relationship with dealers," Winterkorn told Stern. "Like always, it depends on the personality and it also helps if the candidate is an engineer." Motoring throws out a couple of potential candidates from within, including Porsche boss Mathias Muller, Audi Chairman Rupert Stadler and engineering guru Ulrich Hackenberg, in addition to both Diess and Renschler. And while each candidate has a lot of potential, the only thing that's guaranteed right now is what Winterkorn has already said: "The decision about who will succeed me is not an easy one for the supervisory board."

Lewis Hamilton retakes F1 lead with 'miracle' victory in Germany

HOCKENHEIM, Germany – Lewis Hamilton raced from 14th to first to seize a "miracle" German Grand Prix victory in a Mercedes one-two on Sunday and retake the Formula One championship lead from Ferrari's Sebastian Vettel, who crashed. Vettel, now 17 points behind the Briton after starting eight ahead, led his home race from pole position until rain caused chaos in the closing laps, with the German sliding off and into the barriers. Hamilton, the reigning world champion, took the chequered flag for a record-equalling fourth German Grand Prix win, ahead of his Finnish team mate Valtteri Bottas and Ferrari's Kimi Raikkonen. "I've never had a race like this," said the four-times champion, who was summoned to stewards after the race for a pitlane infringement but escaped with a reprimand and the victory intact. "Today I feel like I drove the best that I can remember driving. I didn't make any mistakes." It was the 66th win of his F1 career, and Mercedes' 80th, and minutes after the finish, the skies opened with an array of thunder and lightning and a torrential downpour that would have stopped any race. "Miracles do happen, mate," Hamilton's race engineer Pete Bonnington told him over the radio after a slow-burner that turned into one of the great comebacks of the Briton's already stellar career. Hamilton, who threw himself across the pitlane wall into the arms of his mechanics and also got a bear-hug from delighted Mercedes-Benz boss Dieter Zetsche, seemed about as stunned as anyone. "I really feel that the rain has come down and just washed away any negativity and its a glorious day," Hamilton said, his voice wobbling. "It couldn't have been a better day for me and one that I will always remember." FERRARI NIGHTMARE Beaten by Vettel in his home British Grand Prix at Silverstone two weeks ago, where he went from pole to the back of the field and up to second, he had turned the tables completely. "Love conquers all," declared Hamilton, who had reacted defiantly on Instagram to the booing and hostility from a partisan crowd after his car broke down in Saturday's qualifying. "It's obviously very, very difficult from that position and highly unlikely but you've always got to believe," added the four-times champion, who said a long prayer before the race started. "I really manifested my dream today." For Vettel, it was simply a nightmare – the chance to make big gains slipping through his hands in an instant. He now has 171 points to Hamilton's 188.