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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Mercedes FWD platform to last until 2018, convertible and two-seater future uncertain

Mercedes-Benz seems to be expecting a lot of success from its front-wheel-drive CLA-Class. Automotive News is reporting that the sub-C-Class sedan could grow when its second generation arrives in 2018.
The current FWD platform for MB underpins the CLA, the B-Class, the GLA-Class, and the A-Class. The B-Class will arrive in North America as an EV for spring of 2014, while the production GLA crossover will arrive three to four months after that. The five-door A-Class won't be crossing The Pond. Sad faces all around.
According to AN, another model will be based on the front-drive architecture, but it won't be coming to the US market. Set to arrive next year, rumors are that it'll be a wagon version of the CLA, sort of like the ill-named five-door CLS Shooting Brake that is also a Europe-only item.

2014 Mercedes-Benz CLA order guide leaked

The dealer order guide for the 2014 Mercedes-Benz CLA has made its way online courtesy of the crew at CLAForums.com, and not only does it shed light on the ways buyers will be able to configure the entry-level sedan, it talks specific option pricing. Shoppers will be able to select between the CLA250 and CLA250 4Matic, and the option sheet should offer a number of packages to suit buyer tastes, including a sport package with tweaked fascias and unique wheels. Bi-xenon headlamps and 18-inch alloys may also be had as well as a panoramic sunroof and a collision avoidance system. The CLA will be available with a number of active safety systems on board, including lane departure warning, adaptive cruise control, park assist and blind spot assist, to name a few.
The new sedan comes in 10 colors, including a very dashing purple Mecedes-Benz calls Northern Lights Violet, and there are a total of four interior trim finishes. The automaker hasn't released final pricing of all models just as of yet - we do know from Mercedes' Kate Upton Super Bowl ad that the car will start at $29,900 - but you can check out individual option and package pricing in the gallery. You can also find more information over at CLAForums.com.