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Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2021 Mercedes-Maybach GLS 600 First Drive | Fat cat money

ANN ARBOR, Mich. — Do you like the Mercedes-Benz GLS-Class, but just donÂ’t think itÂ’s fancy or expensive enough as it is? Maybe the AMG version is too audaciously sporty or you'd prefer a completely different flavor of garish. Maybe you donÂ’t want to be seen driving the GLS at all. If youÂ’re looking for the perfect GLS to be driven in, but need to make sure you look more like the type of fat cat to blow money on lavish, boozy dinners and decorative fountains than the pro baller who splurges on a home gym and tennis courts, Mercedes finally has the giant SUV just for you: the Mercedes-Maybach GLS 600. Is this tongue-in-cheek straw man in any way indicative of an actual Maybach owner? Who knows. We can barely comprehend how rich someone might be who can afford this $161,525 ultra-luxury SUV (before any options) let alone actually know someone of such largesse. Nevertheless, the GLS upon which it's based is certainly no stranger to us. We first drove the GLS 470 in Austria's Tyrolean Alps, sampled the AMG GLS 63 in the Columbia River Gorge, and nominated its bouncy E-Active Body Control suspension for AutoblogÂ’s 2020 Technology of the Year Award. Most of the same ingredients are present in the Maybach 600, but just one look at this two-tone luxury liner requires you to rethink the scope of what the GLS can do. While the overall body style looks more or less the same, there was no mistaking our tester for an ordinary GLS, or even an extraordinary AMG model. The two-tone paint — Lunar Blue Metallic below, and Iridium Silver Metallic from the beltline up — shouts to passersby (in an aristocratic German accent, presumably) that thereÂ’s something different going on here. The optional wheels, which get their own Maybach design, measure an absolutely massive 23 inches. Perched on the nose is the nearly extinct Mercedes hood ornament. The final giveaway comes when you move in a little closer and see the Maybach badging on the grille, tailgate and D-pillars. But seriously, that paint job is something else. The exterior doesnÂ’t quite do justice to what awaits within. The driverÂ’s door opens to a rich, inviting and clearly technologically advanced cockpit. The dual screen dash housing the instrument panel and infotainment touchscreen is becoming familiar from GLS down to GLA, as are the multitude of controls on the wheel and center console with which one can easily interact with them.