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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Race Recap: 2016 Austrian GP is mishaps from start to finish

At the 2015 US Formula 1 Grand Prix, rain mixed up the grid and a first-lap incident cast the die for the race. The Austin, Texas event made highlight reels for those reasons and because it decided the Driver's Championship. At the 2016 Austrian F1 Grand Prix, rain mixed up the grid and a last-lap incident cast the die for the race. The Spielbergring race will feature in this year's highlight reel because it might force Mercedes-AMG Petronas to make some hard decisions about the rest of the season. For the first time this season, Lewis Hamilton converted pole position into a lead through Turn 1, and began slowly pulling away from the field. Teammate Nico Rosberg started from sixth because of a gearbox penalty, but was up to third when he pitted on Lap 11. Mercedes normally pits the lead driver first, in this case being Hamilton, but Mercedes wanted to get Rosberg ahead of the two Ferraris. Hamilton pitted on Lap 22, emerging behind Rosberg because of a slow stop. Sebastian Vettel led the race for Ferrari on Lap 27 when his right rear tire exploded coming down the start-finish straight – an eerie reminder of the 2015 Belgian Grand Prix. The Safety Car rolled out, yet when racing resumed Rosberg stayed ahead. After the two Mercs came in for second stops everyone expected Hamilton to lead, but Hamilton had messed up his in-lap and lost a cumulative 3.3 seconds during his actual stops compared to Rosberg's pit-stop times. The Brit remained second. Hamilton chased his teammate for the final 15 laps. At the beginning of the last lap Rosberg messed up Turn 1 and Hamilton closed in. Rosberg took the inside line into Turn 2 as Hamilton pulled up on the outside, then Rosberg appeared to drive straight on as if he simply wasn't going to turn. Hamilton turned in, colliding with Rosberg and driving over the German's front wing. By the end of Turn 2, Hamilton had the lead and Rosberg had a broken car. The Brit won, the German puttered home to finish fourth. The incident promoted Max Verstappen to second and Kimi Raikkonen to third. Verstappen scored his second podium for Red Bull after his victory in Spain. Conversely, Raikkonen's third place for Ferrari was more gifted scraps for the scuderia. Daniel Ricciardo came fifth in the second Red Bull, Jenson Button delivered a terrific sixth for McLaren- Honda, Romain Grosjean got Haas back in the points, Carlos Sainz, Jr. secured eighth for Toro Rosso, and Valtteri Bottas in ninth for Williams.

Infiniti went out of its way to make the QX30 not a Mercedes

You can complain all you want about perceived badge engineering when a company (like Mercedes-Benz) sells a platform to another brand (such as Infiniti). The reality is that most buyers won't know the difference, and they won't even realize their Infiniti is really a Mercedes underneath or that their neighbor's GLA has the same basic parts as the QX30 they just bought. What's weird to me isn't that sameness, but the places where the two cute little utes differ. These two vehicles, which are more like tall hatchbacks, use the same Mercedes 2.0-liter turbo four and seven-speed dual-clutch transmission. Infiniti adds its own throttle and transmission calibrations. The suspension design is the same, although there are tuning differences. Both come standard with front-wheel drive, with all-wheel drive an option. Fuel economy matches for the FWD models, while the AWD Infiniti lags behind the Mercedes for some reason. So they're very similar despite their different looks. And design makes sense as a point of differentiation. Frankly, they go further than a lot of vehicles on shared platforms do – further, in fact, than the upcoming Nissan Navara-based Mercedes X-Class pickup does. The QX30 has its own sheetmetal and glass to separate it from the GLA-class. You probably think one looks better than the other. If you know where to look, the signs of sameness are obvious. Most major systems and pieces are shared, like the steering wheels (with different center covers), most switchgear, and things like interior and exterior door handles. Shared parts are fine as long as the parts are good ones. On that note, how many Tesla buyers realize their steering column and stalks, plus the window switches, come from Mercedes? And does that actually matter? We'd argue no. About those differences. Many are functional, like the fact the Infiniti does not carry over the Benz's Brake Hold feature – when you roll to a stop in the GLA (or any other Benz), pressing the brake pedal firmly applies the electric parking brake until you hit the gas to move again. The QX30 has an electric parking brake, but no Brake Hold feature. Someone used to driving Mercedes models will look a bit silly standing on the brake pedal to no effect. Ask us how we know. The Mercedes gauge package is carried over, but with the Infiniti font. Makes sense, although it's off-putting at first if you've seen the original, prompting a weird deja vu. Circular dash vents are replaced by rhomboid ones.