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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Mercedes CLA facelift spotted in Germany

It's only been a couple of years since Mercedes launched the CLA-Class, but it appears the German automaker is already preparing mild revisions for the compact four-door. Spotted undergoing testing at the company's R&D center in Sindelfingen, Germany, this disguised prototype is likely packing many of the updates that were recently applied to the A-Class hatchback with which the CLA shares most of its underpinnings. As you can see, the front end is camouflaged to disguise the shape of a new grille, bumper, and headlights. Expect similar revisions to be applied to the back as well. Don't expect any drastic mechanical changes in most of the models, which will surely cut the svelte model's fuel consumption and carbon emissions incrementally. We can likely look forward to the arrival of the new AMG version that will hopefully pack the revised 2.0-liter turbo four that produces 381 horsepower and 350 pound-feet of torque in the updated Mercedes-AMG A45 – a not-insignificant boost of 36 hp and 18 lb-ft over the existing version. Mercedes won't pass up the opportunity to update the interior with new trim and equipment. That should mean a bigger infotainment screen, a new instrument cluster, and even more comfortable seats. Look for all this and more when the revised CLA arrives sometime next year, likely as a 2017 model. Related Video:

Mercedes AMG and Cigarette Racing debut 2,220-HP electric motor boat

Take the Mercedes-Benz SLS AMG E-Cell, stretch it and take off the wheels then make it float and you've basically got the just-unveiled Cigarette AMG Electric Drive Concept. Powered by an all-electric powertrain that offers 2,200 horsepower and 2,213 pound-feet of torque (and uses "numerous components" taken from the not-quite-as-yellow SLS AMG Coupé Electric Drive), the sleek concept is being called the "world's most powerful electric drive powerboat." What that means is a top speed of over 100 miles per hour from four 60-kWh lithium-ion batteries and two banks of six liquid-cooled, permanent-magnet synchronous electric motors. And the 240 kWh of total energy should provide plenty of juice out on the water.
Launched (but not literally) at the Miami International Boat Show today, the Cigarette AMG Electric Drive Concept is the result of a partnership between Mercedes-AMG and Cigarette Racing. The boat is 38 feet long (much longer than the 15-foot SLS) and is plastered with AMG branding on the sides and top of the bow above the matte chrome yellow paint (officially called AMG Electricbeam mango). Two 220-kW chargers can refill the batteries, dockside, in about seven hours.
The idea of a powerful electric boat is nothing new (Henrik Fisker talked about a plug-in hybrid watercraft late last year), but this is the first time we've seen Mercedes put its EV technology on the water. Anyone who's afraid of driving an EV in the rain should take note. Check out the complete press release below.