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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2017 Mercedes GLS brings Benz's flagship SUV up to date

Mercedes-Benz is continuing the revision of its entire crossover lineup with the introduction of the new GLS. A facelifted version of the existing GL-Class, the new GLS aims to serve as the flagship of the German automaker's SUV lineup in the same way that the S-Class does for its sedans, coupes, and convertibles. As an update (rather than a completely new model), the new GLS is physically mostly the same as the GL it replaces, but packs a comprehensive series of revisions to bring it up to date. Those revisions can be seen on the outside, with revised styling front and rear. However the real changes have been made underneath the skin. The seven-passenger interior features a new three-spoke steering wheel, instrument panel with media display, center console with touchpad control, ambient lighting, and even an available air ionization system. The interior trim has been redone as well, with available Designo Exclusive and AMG Line packages to individualize it further. The new GLS will be offered Stateside in four engine specs. The base model is the GLS450, with a 3.0-liter twin-turbo V6 producing 362 horsepower and 369 pound-feet of torque. Step up to the GLS550 and you get 455 hp (20 more than before) and 516 lb-ft of torque. There's a six-cylinder diesel option in the GLS350d, good for 255 hp and 455 lb-ft. And the performance flagship, of course, is the new Mercedes-AMG GLS63, with 577 horsepower and 561 lb-ft of torque. The standard versions come with 4Matic all-wheel drive and a nine-speed automatic transmission with additional settings. The AMG version gets a rearward-biased traction system and a seven-speed dual-clutch gearbox instead. The standard models ride on an improved air suspension with enhanced damping, but the GLS63 adds a Sport+ instead of Off-Road setting on the Dynamic Select controller. There's a low-range gearbox and locking center diff available as well for those who plan to go off-road. Mercedes has fitted the GLS with all its latest electronic systems, including Collision Prevention Assist Plus, Crosswind Assist with Attention Assist, Brake Assist BAS, Pre-Safe braking, and more. The optional Driver Assistance package adds Distronic Plus with Steering Assist, pedestrian detection, cross-traffic assist, active blind-spot monitoring, lane-keeping assist, and more. There's an optional intelligent LED lighting system and heated adaptive windshield wipers as well.

Weekly Recap: Ferrari looks to reclaim old success with new manager

Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. It was a rough year for Ferrari, and the Scuderia conducted its season-ending tests in Abu Dhabi this week with a view toward a fresh start in 2015 with new leaders and a new ace driver. Though plenty of other Formula One teams were disappointed with their finishes in 2014, Ferrari was perhaps the most eager to put this season in its rear-view mirror. The Scuderia finished a distant fourth in the Constructors standings with 216 points, well behind No. 1 Mercedes (701 points), and Ferrari failed to win a single race as the Silver Arrows dominated the grid. It was an especially bitter pill for a team that claims 16 Constructors championships and 15 Drivers titles – the most in history – and is the only surviving team from F1's first season, 1950. Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. Ferrari named Philip Morris executive Maurizio Arrivabene as team principal. He replaced Marco Mattiacci, who held the job for only seven months after taking over for Stefano Domenicali, who resigned in April amid the Scuderia's early-season struggles. Phillip Morris (through its Marlboro brand) is a key Ferrari sponsor, and that played a role in Arrivabene's ascension. Still, he's no stranger to F1, and has been intimately involved in the Ferrari-Marlboro partnership. He also has served as the sponsors' representative on the FIA's F1 Commission since 2010. In a statement, new Ferrari chairman Sergio Marchionne said: "We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula One, we need a person with a thorough understanding not just of Ferrari, but also of the governance mechanisms and requirements of the sport." Arrivabene's background is primarily in marketing and communication, and most recently he held the title of vice president of consumer channel strategy and event marketing for Philip Morris. He has been with the company since 1997. Arrivabene now leads a team that's rife with change. Marchionne took over in October when longtime boss Luca di Montezemolo quit in a disagreement about Ferrari's future, and the company itself will be spun off from parent Fiat Chrysler Automobiles in 2015.