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Lewis Hamilton needs to step up in his 200th F1 race

LONDON — Lewis Hamilton will start the 200th grand prix of his Formula One career in Belgium this weekend, but the triple world champion has smaller but more significant numbers on his mind. Refreshed from an August break in the Caribbean, including a trip to Cuba in his role as UNICEF ambassador, the Mercedes driver is 14 points behind championship leader Sebastian Vettel as he revs up for the second half of the season. A fifth victory of 2017 for the Briton would put the pressure back on Ferrari's Vettel, and Hamilton can celebrate another milestone by bagging pole position on Saturday at the long and fast Spa-Francorchamps circuit. That would see Hamilton, who sportingly relinquished third place to team mate Valtteri Bottas in Hungary before the summer shutdown, match the record of 68 poles set by Michael Schumacher with Ferrari in 2006. Mercedes has won the last two Belgian Grands Prix, with now-retired 2016 world champion Nico Rosberg triumphant from pole last year after Hamilton won in 2015. Nobody will be taking anything for granted, however, after Ferrari's one-two win in Budapest at the end of July. "On paper, people will assume that Spa should suit our car because it is a circuit where aerodynamic efficiency is extremely important," Mercedes team boss Toto Wolff said. "But assumptions are dangerous — we have seen too many times already this season that the form book can be rewritten from one weekend to the next. So we will be making no assumptions." Hamilton has won twice before at Spa, as has Vettel, but the track — a classic blast from the past — has not been particularly kind to him. In 2008, when he won his first title, the Briton was demoted from first to third after the race for cutting a chicane, with then Ferrari rival Felipe Massa savoring victory instead. Spa can often be a lottery, with its capricious weather, and rain could be a boon for Red Bull's Belgian-born Dutch teenager Max Verstappen, who can count on plenty of local support in what amounts to a home race. "I just love the track and it'll be nice seeing so many orange (Dutch) fans in the grandstands," he said. "Spa is my favorite track of the year. You have to get everything right but when you get a good lap it's very rewarding." Belgium could also be good for Ferrari's Kimi Raikkonen, who arrives with a new contract for 2018 in his pocket.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-AMG chairman shoots down notion of LaFerrari-fighter

Mercedes-AMG chairman Tobias Moers took a sip of water and pondered the question. It was a loaded one: Would his company consider building a hyper car to rival extreme machines like the Porsche 918 and Ferrari LaFerrari? The short answer: not right now. "Unfortunately, if we find we should do something like that, there's no capacity – there's no engineering capacity to do that – in the near future. So there's no chance for us [to do that]," he told Autoblog in an interview at the Los Angeles Auto Show. AMG has capitalized on the rebounding global economy and strong demand for performance cars in the United States, China, and Europe, its most critical markets. It employs about 1,400 people, an astronomical leap from the 120 people who worked at AMG when Moers started in 1994. AMG also announced plans this week to increase V12 engine production due to high demand. Production will move from the AMG base in Affalterbach to another Daimler site in Mannheim, Germany. The switch will free up capacity for AMG to build more V8 engines in Affalterbach. Despite all of this growth, Moers said the company has priorities more pressing than a hypercar, like adding more extreme variants of its existing models. It also revealed the SL63 and SL65 AMG models this week in Los Angeles. "We're going to increase the family of the GT (shown above)," he said. "We're really busy with the next-generation E-Class, which will be the biggest step we've ever made from one generation E-Class to the next one regarding driving dynamics." Moers also says a supercar doesn't make financial sense for AMG, though halo cars are traditionally done for brand building, rather than the bottom line. "We're not coming to that point. I think a hypercar is always bad on a business case," he said. An AMG supercar is one of the industry's favorite rumors, and Moers admitted his customers are interested in the proposition. "In the recent past, I always thought like AMG ... is not in that level to be accepted in a hypercar, super, super, super sports car segment," he said. Talking with customers in all of our main markets, give[s] me a different view to that." Related Video: