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Aston Martin and Mercedes-Benz expand collaboration

Aston Martin on Tuesday expanded a deal with Daimler to access the German automaker's technology, including its hybrid and electric drive systems, in exchange for new shares as the struggling British luxury carmaker's new boss drives changes. The company will place 250 million new shares with new and existing institutional investors at 50 pence (currently around 65 cents) a share, said the 107-year car maker that hired Tobias Moers, former CEO of Mercedes-AMG, to become its boss from August. The new shares issued would increase the size of Mercedes-Benz's stake to no more than 20% by 2023 from the current 2.6% in several stages. "We take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level with them becoming one of the Company's largest shareholders," said Chairman Lawrence Stroll. The German firm would get the right to nominate one non-executive director to Aston Martin's board after its first shareholding increase. The James Bond car maker, which has started deliveries of its first sport utility vehicle, the DBX, reported third-quarter adjusted core loss of 29 million pounds compared with a profit of 43 million pounds last year and revenue that nearly halved to 124 million pounds. Related Video:

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-AMG Sprinter63 S is a perfect April Fools' prank

The pranksters at Mercedes-Benz USA need to check their calendars because April Fools' Day isn't until tomorrow. Still, the folks over there deserve points for taking something that should be absolutely absurd and making it look great. Meet the Mercedes-AMG Sprinter63 S. This utilitarian van can seriously haul the mail thanks to the performance division's latest 4.0-liter, twin-turbo V8 boasting 503 horsepower under the hood. With a retuned suspension and rear diffuser, it should hold the road with aplomb while delivering packages at very high speeds. We really have to give Mercedes credit on the renderings too because they almost look realistic. However, the company misses the chance to really take things over the top by not basing the AMG Sprinter on the latest 4X4 model. When driving a performance van with over 500-horsepower putting your foot down should mean billows of tire smoke from the front and rear axles. Related Video: Introducing the all-new Mercedes-AMG Sprinter63 S. A combination of legendary performance and driving dynamics from Mercedes-AMG with the utility and capacity of a Sprinter Van. Ready to attack corners with its AMG custom-engineered sport suspension, the Sprinter63 S is powered by a 503hp handcrafted 4.0-liter biturbo V-8-which means it's also ready to haul a lot more than just cargo. It's exactly what you'd expect of our high performance division, if they were given the keys to a Sprinter van.