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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2016 Mercedes-Benz GLC one-ups old GLK in every way

Meet the Mercedes-Benz GLC-Class, the latest in the automaker's increasingly impressive run of new or significantly updated (and occasionally renamed) vehicles that's included the immensely good C- and S-Class, and the upcoming GLE-Class – formerly known as the M-Class crossover. Unlike the GLE, which you'll be reading our First Drive on shortly, the GLC is much more than a mid-cycle refresh, representing the second-generation of Mercedes' compact crossover. While it represents a more significant update to the former GLK than the GLE does to the ML, the new GLC shares its looks with the larger vehicle. It's a handsome take on Mercedes' latest design language, featuring a similar rectangular, two-slat grille in the fascia. The greenhouse has hints of C- and S-Class in it, and is the best way of viewing the 4.6-inch stretch to the wheelbase. The taillights, meanwhile, take their inspiration from the S-Class Coupe and AMG GT. The new cabin isn't just prettier, it's more spacious, too. The C-Class and S-Class also serve as inspiration for what is a remarkably attractive cabin. While Audi has long served as the standard for interior design, with the C, S, and now the GLC, Mercedes can stake a claim to Ingolstadt's crown. Like the C-Class, the center stack is a wide, curving design that terminates in the controller for the infotainment system, while a tablet-like display sits up high. Leather, wood, and aluminum cover most every surface we can see in the initial batch of photos, while cool, blue accent lighting adds an extra dose of style. The new cabin isn't just prettier, it's more spacious, too. Thanks to the longer wheelbase, there's an extra 2.2 inches of space for second-row passengers. There's more room for cargo, too. Mercedes claims 20.5 cubic feet – non-SAE, it should be noted – behind the second row, up from 16.5 in the current GLK. While the GLC will be offered with a range of gas and diesel powertrains, US consumers will be offered the GLC300 first. Counterintuitively and like the C300, the entry level CUV uses a 2.0-liter, turbocharged four-cylinder engine with 241 horsepower and 273 pound-feet of torque. While we expect 4Matic to be the popular option, Mercedes will also offer a rear-drive-only model. There's no mention of additional powertrains beyond the launch model, although we'd expect the GLC to follow the C-Class' example and add a GLC400 powered by a 3.0-liter, twin-turbocharged V6.

Mercedes-AMG GT3 thunders into Geneva debut [w/video]

Mercedes-Benz took the opportunity to debut its replacement for the SLS AMG GT3 at the 2015 Geneva Motor Show today, showing off the new AMG GT3. Unlike the road car on which it's based, Mercedes ditched the turbocharged V8 for its awesome 6.3-liter V8, which also powered the GT3's predecessor. That's far from the only change found for the racing variant of the new model, however. Mercedes conducted a serious overhaul of the car's aerodynamics, fitting a huge rear wing and an equally enormous front splitter. The front bumper is also home to a quartet of winglets, which add even more downforce to the front end. As we suspected in our original post on the GT3, the rear of the car has been fitted with a none-too-subtle rear diffuser. The cooling needs of the track have also been enhanced, courtesy of large ducts on the fenders and a deep vent in the hood, while meaty slats sit over the front wheel wells. In addition to the rear diffuser, large ducts have been fitted to both sides of the rear bumper. The AMG GT3 looks like a compelling offer in the world of customer racers, although we won't know that for certain until it hits the track for some competition. That should be later this year at the earliest, as Mercedes is targeting late 2015 for the first customer deliveries. Check out our live gallery of images of the new AMG GT3, direct from the floor of the 2015 Geneva Motor Show. World premiere in Geneva for spectacular AMG racing car All-out attack : the new Mercedes-AMG GT3 Affalterbach. Mercedes-AMG will ring in the 2015 motorsport season at the beginning of March with the sonorous sound of the V8 engine: the new Mercedes-AMG GT3, with which the Mercedes-Benz sports car and high-performance brand is systematically expanding its motorsports presence, will be making its debut appearance at the Geneva Motor Show. Developed to comply with the FIA's GT3 race rules, the racing car will compete in the world's most hotly contested customer race series. Cutting-edge racing technology and spectacular design predestine the new challenger for victories. The new GT3 is based on the Mercedes-AMG GT, which is being launched in just a few days' time. Following an intensive test phase, the new AMG racing car will be shipped to the first customer teams at the end of 2015. The Mercedes-AMG GT3 will blaze new trails in customer sports with its intelligent vehicle concept.