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Mercedes previews new C63 DTM racer alongside Edition 1

The new C-Class Coupe will undoubtedly be one of the main points of focus at the Mercedes-Benz pavilion in Frankfurt this year. But the Silver Star automaker will have more than just the base version to showcase. There's be the new AMG C63, and now two additional versions. First up is the Edition 1, the designation Mercedes often applies (in some markets anyway) to launch versions of exciting new models. For the C63 Coupe, the Edition 1 features a raft of upgrades, available in either standard (476 horsepower) or S (510 hp) states of tune. It's done up in one of two exterior appearance packages, in matte gray with either yellow trim or black. The Edition 1 also wears special 19-inch wheels in the front and 20-inchers at the back, ceramic brakes, enhanced aerodynamics package, more chrome and gloss-black trim, and an optimized interior with racing buckets. Alongside the Edition 1, Mercedes will also reveal the new DTM racing model in Frankfurt. And following the teaser sketch released the other day, it's giving us our first proper look at the new touring car right here. The new C63 DTM will replace the existing C-Coupe DTM (as it has been formally styled) that has represented the automaker in its local tin-top racing series since 2012 – winning seven races over the past four seasons, but not a championship yet. If looks are anything to go by, the new racing coupe could be up to the task. Special Model to Market Launch: Mercedes-AMG C 63 Coupe Edition 1: Inspired by Motorsport Affalterbach. Mercedes-AMG is bringing the C 63 Coupe Edition 1 special model to the starting line. The exclusive colour combination in designo Magno Selenite Grey with yellow film coating and black wheels with yellow painted rim flanges reflects the graphic design of the Frankfurt International Motor Show launch version of the Mercedes-AMG C 63 DTM racing coupe which will be used in the DTM next year. The special model is equipped with Performance seats and an aerodynamics package, highlighting its proximity to motorsport. The new Mercedes-AMG C 63 Coupe and C 63 S Coupe are also available as "Edition 1" special models from market launch. The extraordinary combination of exclusive design and equipment characteristics is inspired by the optical appearance of future Mercedes-AMG racing coupes which will compete in the popular DTM series in 2016. Two exterior designs address different customer wishes.

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof