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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes G63 vs. BMW i8: Our silly drag race between the past and future

You see, we were just trying to conserve resources. We had Milan Dragway rented for a test of the AMS Alpha 10 Audi R8, and there was some extra track time, so we brought these two along. That's called saving money. Or something. Aside from being German, the G63 and i8 couldn't really be much more different – one is a prehistoric military vehicle with a nutty twin-turbo V8, the other a vision of the near future of efficient sports cars. So what did we do? We lined them up against each other, editor-in-chief Michael Austin in the i8 and me in the G-Wagen. Though we had a good idea of the likely winner – note which car the boss is driving – the results were still surprising. Watch for yourself above. Green Humor BMW Mercedes-Benz Coupe SUV Hybrid Luxury Performance Videos Original Video drag race milan dragway

F1 title fight gets closer | 2016 US Grand Prix recap

We ran into an old friend at the US Grand Prix: an on-form Lewis Hamilton. Reliability and proper clutch actuation helped the Mercedes-AMG Petronas driver resurrect the kind of performance we haven't seen since July at the German Grand Prix. After demolishing the previous qualifying record around the Circuit of the Americas, he put the field in his mirrors as soon as the lights went out, was never bothered by anyone behind, and crossed the finish line 4.5 seconds ahead of teammate Nico Rosberg. The drive was exactly what Hamilton needed to keep his molecule-thin Championship hopes alive. Rosberg, however, did exactly what he needed to do as well by finishing second. The German had a sketchier path to the checkered flag than Hamilton, getting pushed back to the third at the start by Red Bull's Daniel Ricciardo. Worse, Ricciardo appeared to have the pace to keep Hamilton honest ahead and hold Rosberg behind. Red Bull and Mercedes matched one another's pit stops, and it was clear the German would need more help to pass the Aussie. Rosberg didn't have to make his own luck, Ricciardo's teammate Max Verstappen made the luck for him. Ricciardo pitted on Lap 26, ceding second position on track to Rosberg. On Lap 30, Verstappen's gearbox failed while headed down the back straight. The Dutch teenager said the team told him to try to get the car back to the pits, so he dawdled through a few corners before following more team orders to pull over and park. Verstappen's parking spot and bad gearbox meant marshals couldn't push the car off the track, they needed to use a crane. That brought out a Virtual Safety Car, slowing the whole race down and allowing Rosberg to run a longer stint while losing less time on old tires. When the German came in for new tires on Lap 31 he emerged ahead of Ricciardo, and they ran that way to the end of the race, much to Ricciardo's disappointment. Sebastian Vettel claimed fourth for Ferrari, a placing perhaps due only to Verstappen and Kimi Raikkonen retiring from the race. An otherwise anonymous weekend for the scuderia called attention to itself on race day when Raikkonen had to call it a day after a botched pit stop, and Vettel couldn't make any impression on the teams ahead. Fernando Alonso rode home to a brilliant fifth for McLaren. During the first stint while rummaging around outside the top ten, the Spaniard complained about his lack of pace. By Lap 15 Alonso was tenth, on Lap 34 he was eighth.