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Weekly Recap: Ferrari looks to reclaim old success with new manager

Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. It was a rough year for Ferrari, and the Scuderia conducted its season-ending tests in Abu Dhabi this week with a view toward a fresh start in 2015 with new leaders and a new ace driver. Though plenty of other Formula One teams were disappointed with their finishes in 2014, Ferrari was perhaps the most eager to put this season in its rear-view mirror. The Scuderia finished a distant fourth in the Constructors standings with 216 points, well behind No. 1 Mercedes (701 points), and Ferrari failed to win a single race as the Silver Arrows dominated the grid. It was an especially bitter pill for a team that claims 16 Constructors championships and 15 Drivers titles – the most in history – and is the only surviving team from F1's first season, 1950. Clearly, Ferrari doesn't race for fourth place, and this week, major changes continued at the Scuderia. Ferrari named Philip Morris executive Maurizio Arrivabene as team principal. He replaced Marco Mattiacci, who held the job for only seven months after taking over for Stefano Domenicali, who resigned in April amid the Scuderia's early-season struggles. Phillip Morris (through its Marlboro brand) is a key Ferrari sponsor, and that played a role in Arrivabene's ascension. Still, he's no stranger to F1, and has been intimately involved in the Ferrari-Marlboro partnership. He also has served as the sponsors' representative on the FIA's F1 Commission since 2010. In a statement, new Ferrari chairman Sergio Marchionne said: "We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula One, we need a person with a thorough understanding not just of Ferrari, but also of the governance mechanisms and requirements of the sport." Arrivabene's background is primarily in marketing and communication, and most recently he held the title of vice president of consumer channel strategy and event marketing for Philip Morris. He has been with the company since 1997. Arrivabene now leads a team that's rife with change. Marchionne took over in October when longtime boss Luca di Montezemolo quit in a disagreement about Ferrari's future, and the company itself will be spun off from parent Fiat Chrysler Automobiles in 2015.

Race Recap: 2016 European GP was a cakewalk for Rosberg

Formula 1 teams had no setup data or tire information for the six-kilometer Baku City Circuit hosting the European Grand Prix, and that's the reason for much of the weekend's excitement. Nico Rosberg snatched pole position after Mercedes-AMG Petronas teammate Lewis Hamilton hit the wall during qualifying. When the lights went out, Rosberg put in a clinical drive way out front to score his second career grand slam: pole position, leading every lap, fastest lap, and victory. Sebastian Vettel put in a similarly lonely drive in his Ferrari to second. The German had little to do on track other than get around his teammate on Lap 28, and that came courtesy of team orders. Sergio Perez started from second on the grid, but a gearbox change after clouting the wall during Free Practice dropped him to seventh. The Mexican cut his way through the field after his sole pit stop on Lap 17 of the 51-lap race, passing Ferrari's Kimi Raikkonen for third on the final lap. It's Perez's second podium in three races after finishing third in Monaco. Force India has five podium finishes in its eight-year history, and Perez's name is on four of them. Raikkonen followed in fourth. Stewards hit the Finn with a five-second penalty for crossing the pit-entry line during the race, so even if Perez hadn't passed him on track, Raikkonen would have been classified fourth. Hamilton's up-and-down weekend ended with a burst of radio messages and a whimper. He climbed from tenth on the grid to fifth in the race, then his energy recovery system began harvesting in the wrong places. The snafu cost Hamilton two seconds per lap compared to the leaders. The trouble came from a switch turned to the incorrect position, but the FIA ban on driver assistance meant Hamilton's engineer couldn't tell the driver how to fix the problem. At one point when Hamilton said he was going to reset the whole car, his engineer replied, "Um, we don't advise that, Lewis." Hamilton finally found the proper setting on Lap 43, but turned the engine down again when he realized he couldn't catch the leaders. Mercedes said that Rosberg had the same issue, but Rosberg fixed it on his own. Valtteri Bottas got his Williams across the line four seconds behind Hamilton. Red Bull teammates Daniel Ricciardo and Max Verstappen couldn't get their tires to work, forcing both racers to pit twice before finishing seventh and eighth.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.