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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

2016 Mercedes-Benz GLE-Class First Drive

The name has changed, but the song remains, well, mostly the same. The updated 2016 Mercedes-Benz GLE-Class (nee M-Class) is all about refinement and a new attitude. Further up the range things have gone all Daft Punk – harder, better, faster, stronger. Merc's bread-and-butter SUV was last revamped in 2012, and this redesign essentially grafts the company's new corporate face and tail onto the vehicle formerly known as ML. A two-bar grille runs the expanse between stretched headlights. Above them sits a more sculpted hood with dual power lines. Below all that is a bumper with three large intakes, similar to Mercedes' sedans. The sides are untouched, but in back you'll find a new LED taillight design and trapezoidal tailpipe finishers. On the AMG Line trim pictured here, the elements rendered in chrome on the base model – like the central guard in front and diffuser panel in back – are done in black. The interior changes start with the driver staring at a new three-spoke steering wheel front-and-center, and a larger, eight-inch infotainment display on the right. That screen stands proud of the instrument panel, with two vents flanking it to remind you this isn't a clean redesign. Compare that to the freestanding tablet look, like on the C-Class, and you'll get what we're talking about. Below the big screen are the infotainment and HVAC controls that we've been looking at since 2012. The center stack newness ends there. Below the big screen are the infotainment and HVAC controls that we've been looking at since 2012. They feel really old now – perhaps because these same dials and buttons were in the E-Class sedan in mid-2009. The controls on the console, however, are overhauled, with the glossy, swoosh-shaped COMAND controller taking up residence next to the driver's arm. Beside that are a few buttons controlling functions like ride height and hill descent control, as well as the new Dynamic Select knob. This dial controls up to six driving modes. There's Comfort, Sport, Slippery, Off-Road Light, and Individual. Buyers who opt for the Off-Road Package will get a sixth mode, Off-Road+. Mercedes expects only 10 percent of GLE customers will want that capability. Every GLE comes with the basic five-setting Dynamic Select knob, no matter which of the five engines are under the hood. Here's where things get tricky, so we'll list the details for the sake of clarity.

A weird end to a weird F1 season | 2016 Abu Dhabi Grand Prix recap

The 2016 Formula 1 season ended with a bang that came from a direction no one expected. Lewis Hamilton put his Mercedes-AMG Petronas on pole position and then got away clean to start the race. Teammate Nico Rosberg did the next best thing, lining up in second and following right behind Hamilton for most of the race. Other than Rosberg's wicked pass on Red Bull's Max Verstappen to retake second place on Lap 20, things stayed all quiet at the front. Come Lap 32 of the 55-lap race, however, observers began to wonder why Hamilton was driving so slow. The Brit, working every trick he could think of to win the Driver's World Championship instead of just the race, dogged it out front trying to push Rosberg back into the chasing mix of Red Bulls and Ferraris. Over the next 15 laps Hamilton's race engineer repeatedly radioed ideal lap times. Hamilton only occasionally hit the times until finally saying, "I suggest you let us race." When the one-stopping Sebastian Vettel blasted his Ferrari from sixth to third, nosing up to Rosberg's gearbox, Mercedes team honcho Paddy Lowe got on the radio to instruct Hamilton to go faster. Hamilton replied that if he wasn't going to win the championship he didn't care about winning the race. Hamilton repeatedly zoomed through the first sector to keep everyone behind, then clogged up the works through Sectors 2 and 3. The problem with his plan was that the Red Bulls in fourth and fifth couldn't get close enough to threaten the trio at the front; even if Vettel had got by Rosberg, Rosberg would still win the Championship with a third-place finish. As it happened, Rosberg finished second behind the disconsolate Hamilton. Vettel took third, followed by Red Bull drivers Verstappen and Daniel Ricciardo, then the second Ferrari piloted by Kimi Raikkonen in sixth. Nico Hulkenberg took seventh, beating Force India teammate Sergio Perez for the last time as an intra-team rivalry. Felipe Massa closed his F1 career with ninth place in a Williams chassis that he got to take home as a gift from the team. Fernando Alonso scored the final point for McLaren, a touch of sweet for the team after the bitterness of Jenson Button retiring on Lap 12 with suspension damage. Rosberg's second place earned him 385 points for the season, enough to take the World Driver's Championship from Hamilton by just five points. Some have put the title down to Rosberg's consistency, others to his car's reliability.