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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Korean man destroys Mercedes S63 to protest poor customer service

Talk about cutting off your nose to spite your face. This South Korean owner was apparently quite dissatisfied with the customer service from the dealer for his Mercedes-Benz S63 AMG. For some reason, the best solution that he came up with was parking the luxury sedan outside the store and beating the Mercedes mercilessly with a golf club. Whatever the problem was, this definitely didn't help. According to a translation of Almuraba, the owner in the clip was upset because the dealer refused to pickup and replace his car. We suspect there's likely more to the story than just that, but you're no going to get it from this video. Instead, watch as a man systematically puts dozens of divots into the S-Class and breaks every light he can find. The damage looks way too severe to just buff out, but once all the glass is replaced, at least the next owner wouldn't need to worry about dings (or large holes).

Lewis Hamilton owns 15 cars, uses tow trucks to keep the mileage low

No matter how you feel about Lewis Hamilton off the track, it's impossible not to respect his talent behind the wheel. Currently, Hamilton is the second most successful Formula One driver of all time. His 67 wins and four championships place him only behind Michael Schumacher's 91 wins and seven championships. With all those winnings, Hamilton has racked up a decent personal fortune, much of which he uses to buy cars. Except he doesn't drive them quite as much as you might think. According to The Sunday Times, Hamilton's net worth of just over $207 million makes him one of the richest sports figures in the UK, just behind David Beckham. In a recent interview with the British newspaper, Hamilton gave some details on his personal car collection. His first car was a used Mini Cooper, soon followed by a Mercedes-Benz C200. Both have long since been replaced by a pair of original Shelby Cobras, a 1967 Shelby GT500, a Ferrari 599 SA Aperta, two LaFerraris (a red coupe and a white Aperta), a McLaren P1 and a Pagani Zonda 760 equipped with a manual transmission. All in, Hamilton has about 15 cars split between homes in Monaco and Los Angeles. Unsurprisingly, he has a Mercedes-AMG Project One ( a car that shares more than a little with his F1 W09 EQ Power+ race car) on the way. Hamilton has some hot takes on his personal collection. "The Zonda is terrible to drive," he said. "It's the best-sounding car I own, but handling-wise it's the worst. I got it in manual because I didn't like the tiptronic version. The tiptronic Pagani offered was worse than the Smart Roadster I had." He also says his Shelby Mustang is a "beautiful car, but a heap of junk." In order to keep the miles down (and valuations up), Hamilton apparently has a tow truck on retainer in Los Angeles. When he's finished driving one of his Ferraris, he'll have the car towed back to his place. Classic cars are becoming a solid and serious investment, and Hamilton doesn't want to squander his wealth like some other athletes. That said, there are a couple more cars Hamilton would love to own, including a Mercedes-Benz 300 SL (the one with the gullwing doors) and a Ferrari 250GT California Spyder (the one from "Ferris Bueller's Day Off"). Related Video: