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Mercedes-Benz previews its curvy sports-car and design future

Suggesting creases are passe for automotive design, Mercedes showed off ideas for its future styling directions this week at a forum in Germany, including previews of upcoming sports cars and sedans. We see images of a curvy sports car study (the silver car) with huge wheel arches flared out almost like pontoons. There's also what appears to be a rear-engine hypercar (white car); we've been reading reports about it for months. Additionally, there's a red sporty saloon, as Mercedes calls it, also among the photos. It features prominent rounded fenders and a bold horizontal grille. Mercedes also previewed its upcoming A-Class, in what it calls the Aesthetics A sculpture, which looks like a car covered in a red sheet. Though Mercedes says this is its next step to a purer design, creases and strong lines are still evident on the sides. Related Video:

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Mercedes-Benz S-Class spied once again

As evidenced by how little camouflage the next-generation Mercedes-Benz S-Class has been caught wearing lately, it can't be too much longer until the car will get its official debut. In our newest shots of the yacht-sized luxo sedan, the cladding still covers up the headlights, front fascia and most of the rear end, but we finally have an almost undisguised look at the rest of the car's lines.
Considering previous spy shots had more camo that better (or fully) concealed the S-Class' body, some of the more obvious things we see in these images include the prominent grille, the CLS-Class-inspired bodyside creases, the pointed trunk opening and, most interestingly, a lack of fancy exhaust outlets. Unlike other S-Class prototypes we've seen, this car does not have integrated outlets, but it does have two pipes on the left side of the car. All current S-Class models in the US and Europe feature a dual exhaust layout on each side of the car, so while some of our questions about the car get answered, it would appear that more are just arising.