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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

McLaren, Red Bull and Ferrari call for unfreezing F1 engines

Formula One is a hugely expensive sport. Not only do you have enormous salaries and logistical expenses, as you would in any other sport, but each team also spends huge sums developing their own chassis from the ground up – and so too do the participating automakers in developing the engines. One of the ways the series organizers mitigate those costs is by freezing development. So once the new crop of V6 turbo hybrid powertrains were developed, that was it. But now three of the of the sport's leading teams are calling on the FIA to unfreeze engine development. Their reason? Unfair advantage. There's little question that Mercedes did the best job of developing its "power unit" to meet the new regulations that took effect at the beginning of this past season. That's how the Mercedes team won all but three of the grands prix this season and finished with at least one car on the podium at every single race. It's also a big part of how the teams that bought their engines from Mercedes this season managed to consistently outperform the other non-works-supported teams. That clear advantage is why Red Bull, Ferrari and now McLaren are calling for engine development to be unfrozen. Their argument is that, under the current locked-down status quo, their engine suppliers (Renault, Ferrari and Honda, respectively) cannot possibly catch up. So unless the FIA and Formula One Management want the next few seasons to be the kind of absolute blow-outs that this past season was, these leading teams argue, the powers that be are going to have to make some changes. For its part, Mercedes naturally counters that unfreezing engine development would send costs spiraling out of control. But then of course it stands to lose the most by re-opening engine development. If those three teams, however, closely intertwined as they are with the three other engine suppliers participating in next year's championship, manage to solicit enough support from the other customer teams and bring the matter to a vote, Mercedes may very well find itself out-numbered. News Source: ESPNImage Credit: Patrick Baz/AFP/Getty Motorsports Ferrari McLaren Mercedes-Benz F1 engine

2021 Mercedes-Maybach GLS 600 is business class without the jet lag

Mercedes-AMG demonstrated how sporty a mammoth SUV can be by unveiling the 2021 GLS 63 S at the 2019 Los Angeles Auto Show. Across the Pacific, at the Guangzhou auto show in China, Mercedes-Maybach revealed another GLS variant that puts an unabashed focus on comfort. The 2021 GLS 600 ends years of rumors by finally taking Maybach into the SUV segment. (If you don't count the limited-edition G 650 Landaulet). It's not a standalone model developed from the ground up, and it's in no way related to the electric Vision Mercedes-Maybach Ultimate Luxury concept introduced in 2018. It's a second-generation GLS dressed up in a Hugo Boss suit. Stylists spruced up the front end with Maybach's chromed waterfall grille and mesh inserts in the lower part of the bumper. An abundance of chrome trim (including big slabs of it in on the B-pillars) and Maybach emblems on the D-pillars further set the SUV apart from its non-Maybach-badged sibling. Buyers can order a two-tone paint job at an extra cost. 6.8-foot-long running boards automatically extend from under the body about a second after one of the passengers opens a door. Designers took advantage of the cavernous interior to replace the second- and third-row seats with a pair of business class-like chairs that offer heated, ventilated, massaging and reclining functions. Maybach developed the GLS with chauffeur-driven buyers in mind, so the passengers traveling in the back benefit from their own infotainment system with wireless headphones, folding tablets, wireless device chargers, plus heated and cooled cupholders. Alternatively, buyers can order the GLS as a five-seater with a three-person rear bench. The GLS 600 receives the twin-turbocharged, 4.0-liter V8 engine that's omnipresent in the Mercedes range. It delivers 550 horsepower from 6,000 to 6,500 rpm and 538 pound-feet of torque between 2,500 and 5,000 rpm in this application, and it spins the four wheels via a nine-speed automatic transmission and 4Matic all-wheel drive. Mercedes pegs its zero-to-60-mph time at 4.8 seconds. The standard 48-volt mild hybrid system briefly gives the GLS 600 an additional 21 horsepower and 184 pound-feet of torque. It also sends the kinetic energy it recuperates to the battery pack while braking or coasting, and powers a technology named E-Active Body Control which scans the road ahead and adjusts the suspension as needed if it detects a pothole, a bump or another obstacle.