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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Next Aston Vantage will be the only way to get an AMG V8 with a stick

With only a few exceptions, most of them factory customs, AMG hasn't built cars with manual transmissions. It just isn't the way things are done in Affalterbach. But now that Mercedes's in-house speed shop will be supplying engines to Aston Martin, the world will be treated to cars with three pedals and overengineered German V8s wrapped in a pretty British package. We're into it. The news comes from Car and Driver, which spoke to Aston Martin CEO Andy Palmer about the new Vantage among other things. Palmer confirms to C/D that the Vantage will continue to offer manual and automatic transmissions when the next-gen car arrives featuring the AMG 4.0-liter twin-turbo V8. In its most potent form, the eight-cylinder makes 503 horsepower and 479 lb-ft of torque in the AMG GT S. Figure on a little more from the Aston-ized version, just for fun. The current V8 Vantage GT makes 430 hp and 361 lb-ft from its naturally aspirated 4.7-liter. While some may lament the new engine's forced induction, that added power and the thoroughly modern behavior of the AMG engine should be welcome. While the AMG V8 is currently only planned to go into Aston's entry-level car, C/D does mention a possibility of it (and perhaps its three-pedal transmission) making its way into other cars as an economy option for certain markets. If a V8 DB11 were to be offered, don't expect it to show up here, though. There's also no word on who will supply the manual for the AMG-Aston mashup, but it likely will be a transaxle like the current Vantage. Ex-factory manual AMGs aren't totally unprecedented. Pagani has built some three-pedal cars with its massaged AMG V12s. Compared to those, however, these manual Vantages can be considered mass-production cars. And really, any increase in the number of sticks mated to AMG engines can only be a good thing. Related Video: News Source: Car and Driver Aston Martin Mercedes-Benz Coupe Performance mercedes-amg confirmed aston martin v8 vantage aston martin vantage

Mercedes confirms first AMG Sport models for Detroit

If you're looking for a sportier Mercedes-Benz but can't quite make the leap to a full-on AMG model, we've got some good news for you: the German automaker is about to expand its performance portfolio with a more accessible AMG Sport range. Set to bridge the gap between a standard Mercedes fitted with an AMG Sports package and a complete AMG performance variant, models in the the new AMG Sport line will feature upgraded engines, suspensions and brakes. They'll even have "all-wheel drive as standard in selected markets" (almost certain to include ours). Affalterbach has confirmed that the first two AMG Sport models will debut at the upcoming Detroit Auto Show in January. Though it's not saying which models will hit the stage, the teaser image above suggests that one of them will be the new MLC crossover coupe (or whatever it'll be called under the new nomenclature), while the other is almost certain to be the new C450 AMG Sport sedan. The launch of the AMG Sport line is part of the brand's effort to double its 2013 sales figures by 2017 to top over 40,000 units per year globally. With the AMG Sport line joining the standard AMG and AMG S models, the sub-brand is considerably expanding its product portfolio to cater to more customers and budgets, and will give Mercedes a vehicle range to challenge Audi S models and the BMW M Performance range. MERCEDES-AMG UPS THE ANTE - Growth strategy aimed at new market segments - Doubling of global sales targeted by 2017 - Premiere of the new AMG Sport models at the North American International Motor Show in Detroit Affalterbach - The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and, more recently, the Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth. "We are proud of these successes, as they provide the basis for the next stage of our growth strategy, which we are now launching," explains Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.