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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes introduces the details of the C450 AMG 4Matic

We saw the AMG Sport models joining the C-Class line in Detroit, but Mercedes has waited until the press launch of the Mercedes-AMG C63 to give us the details. In case you've forgotten about how this new puzzle piece fits, there's Mercedes-Benz, there's Mercedes-AMG, then there's the Mercedes-Benz AMG Sport line slotted in between for those who want sporty luxury but not too much of either. This is the second variant in that line-up, and also the second to get V6 power, following the GLE450 AMG Coupe. In the case of the C450 AMG 4Matic, that means a twin-turbo six-cylinder with 367 horsepower and 383 pound-feet of torque, an increase of 38 hp and 29 lb-ft over the C400 4Matic on which it's based. It goes much closer to proper AMG territory with its looks and features, with that sharp, chrome-trimmed lip in front, the oblong lower intakes, lightweight wheels, and a "special AMG badge" on the front fenders. In back, the sedan gets a spoiler on the trunk, the wagon gets a roof spoiler. There's a suspension highly derivative of that on the C63 AMG, with three-stage dampers. So too the five drive modes laid out like on traditional AMGs, the 7G-Tronic automatic transmission, the ESP with Curve Dynamic Assist, and it will even sound close to an Affalterbach special thanks to a sports exhaust. Cabin occupants can play the real deal with sport seats and a flat-bottomed wheel with red cross-stitching. We don't have a price yet, but there will probably be plenty of room between the price of the AMG C63 and the $48,950 C400 4Matic to make buyers happy. The press release below has all the info. Related Video: The new C-Class models from Mercedes-AMG: Mercedes-AMG C 63 and Mercedes-Benz C 450 AMG 4MATIC Mercedes-Benz C 450 AMG 4MATIC: Second AMG sports model with V6 power Driving Performance – the AMG brand claim and typical character traits can now be experienced by an even broader target group. The new C 450 AMG 4MATIC expands the product range of the sports car and performance brand within Mercedes-Benz with another new AMG sports model. As an attractive entry into the world of AMG, the C 450 AMG 4MATIC combines a 270 kW (367 hp) 3.0-litre V6 biturbo engine with a permanent Performance all-wheel-drive system and sophisticated suspension technology adopted from the Mercedes-AMG C 63. This all results in fascinating driving performance and the hallmark emotional expressiveness of the brand.

Mercedes-Benz S63 AMG officially teased in mini video

The followup to the Mercedes-Benz S550, the S63 AMG, will sport a biturbocharged V8 that will likely turn out around 550 horsepower. The new engine is probably the 5.5-liter, biturbocharged V-8 that's been popping up in everything from the ML63 to the E63 AMG. The front fascia is more aggressive, which shouldn't come as a surprise, while a meaty exhaust setup can be found out back.
We managed to pick all that up from a short, 17-second video posted by MB. The original video that unveiled the S63 AMG has since been pulled down, making this YouTube clip the best look we now have at the new super sedan, at least until the Germans give up the goods for real.
Be sure to check out the video below, along with our original posting on the S63 AMG.