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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

2016 Mercedes CLA and GLA get more power, quicker

Unlike in Europe, Mercedes-Benz doesn't have hyper hatches like the Audi RS3 to compete against in North America, at least not yet. However, the company isn't letting its high-performance compacts get behind the times anywhere in the world with the announcement that the CLA45 AMG and GLA45 AMG in the US are getting practically the same raft of upgrades as the ones across the pond. Both models go on sale in October in US dealers. Like its European counterpart, the 2.0-liter turbocharged four-cylinder in the diminutive AMGs receives upgrades to produce 375 horsepower and 350 pound-feet of torque (the 381 hp rating over there is in metric ponies). That's an impressive 20-horsepower and 18 lb-ft bump over the current version of the mill. Beyond just the boost in output, quicker acceleration comes from revised, more aggressive ratios in third through seventh gears. The latest AMGs make great use of their upgrades, too. The 2016 GLA45 now clocks the run to 60 miles per hour in 4.3 seconds, a staggering half-second quicker than the 2015 model. The CLA45 slices 0.3 seconds off its time to make the sprint in 4.1 seconds, which gives the sedan the same acceleration as a SL63 AMG. In addition to the powertrain tweaks, the 2016 models get a few other added luxuries. As in Europe, they receive the Dynamic Select System that uses a rotary knob select from multiple driving modes. Inside, there's standard keyless start, dual-zone climate controls, and Mercedes' latest infotainment unit. A "Turbo 4Matic" badge on the fender now hints at the vehicles' performance potential. The new Dynamic Plus Package is the major addition to the options list. It combines a limited slip differential at the front, AMG Adaptive Suspension, Race Mode, Performance Steering Wheel, and pushes the top speed to 167 mph. At the same time, the AMG Driver's Package is discontinued, and the AMG Performance Studio Package is dropped on the CLA45. Related Video: