2008 - Mercedes-benz G-class on 2040-cars

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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

XCAR marks 20-year anniversary of Senna's passing with Mercedes 190E Cosworth

While the automotive world is focusing on the twentieth anniversary of Ayrton Senna's death, there was much, much more to the legendary driver than his untimely passing at the 1994 San Marino Grand Prix.
XCAR has the story of a younger Senna, who, by a stroke of luck, found himself matched up against a veritable dream team of nine Formula One champions, not to mention a cadre of German touring car aces. A "probably still pissed (drunk)" James Hunt, hard-driving Niki Lauda and future champion and rival Alain Prost, were in attendance for the one-off, spec race, which was put on by Mercedes-Benz, in honor of the opening of the Nürburgring's Grand Prix circuit. And Senna was on hand with the explicit goal of besting them all.
Each driver was handed a lightly modified, but brand-new 190E 2.3-16 Cosworth, a car that can best be though of as the distant ancestor of the lovable C63 AMG. As for the race itself, well, it was sort of like an introduction of what the sport could come to expect from the Brazilian.

2024 NY Auto Show, the new Mercedes G and a possible Xterra revival | Autoblog Podcast #825

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd, who joins us fresh from the floor at the 2024 New York Auto Show. They start with an overview of the show and this year's big debuts, then pivot to other news for talk of the 2025 Mercedes G-Class unveiling. After that, they touch on the potential for a Toyota FJ Cruiser revival, which then leads them to an Autoblog scoop from Nissan: a new Xterra is apparently on the table. They wrap up news with an overview of this year's Easter Jeep Safari concepts. From that, it's on to what they've been driving. Greg has spent some time in the Genesis G70, while Byron shares his thoughts from his first few weeks behind the wheel of the Autoblog long-term Subaru WRX.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #825 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown New York Auto Show Other News 2025 Mercedes G-Class FJ Cruiser Returning? Xterra Returning? 2024 Easter Jeep Safari What We're Driving Long-Term WRX Genesis G70 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts New York Auto Show Genesis Hyundai Infiniti Kia Mercedes-Benz Nissan Subaru Volvo Truck Crossover Hatchback SUV Wagon Concept Cars Electric Future Vehicles Luxury Performance Sedan