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Brabus to storm Geneva with 800-hp version of Mercedes SL65 AMG

At no point during our recent drive of the 2013 Mercedes-Benz SL65 AMG did we ever think, "You know, this thing sure is slow." After all, Merc's range-topping SL comes fitted with a twin-turbocharged 6.0-liter V12 capable of sending 621 horsepower and 738 pound-feet of torque to the rear wheels. But just in case you're still all "meh" about what the SL65 throws down, Brabus will gladly come to your rescue with this, the 800 Roadster.
As its name suggests, the 800 Roadster ups the V12's power figures to 800 horsepower and - wait for it - 1,047 pound-feet of torque. Don't get too excited, though - that torque number has been electronically limited to a measly 811 lb-ft since, you know, the transmission would probably explode if you tried to put the full force through it. Nevertheless, these represent increases of 79 hp and 73 lb-ft over the standard SL65, and that means the 800 Roadster can shoot to 62 miles per hour in just 3.7 seconds - two-tenths of a second quicker than the Merc its based on. More impressively, hitting 124 mph takes just under 10 seconds, and the droptop will finally top out at an electronically limited - limited! - 217 mph. Holy smokes.
To manage all of that speed, Brabus has engineered a special carbon fiber aero kit that reduces lift, and a unique control module for the SL65's active body control suspension lowers the ride height by one full inch. The 800 Roadster rides on new 20-inch wheels, and a unique limited-slip rear differential was added, featuring a 40 percent locking rate that further enhances performance when you're attempting to control the beast at its limits. Interior upgrades include new leather and alcantara surfaces throughout the cabin, including a leather-clad trunk.

Mercedes FWD platform to last until 2018, convertible and two-seater future uncertain

Mercedes-Benz seems to be expecting a lot of success from its front-wheel-drive CLA-Class. Automotive News is reporting that the sub-C-Class sedan could grow when its second generation arrives in 2018.
The current FWD platform for MB underpins the CLA, the B-Class, the GLA-Class, and the A-Class. The B-Class will arrive in North America as an EV for spring of 2014, while the production GLA crossover will arrive three to four months after that. The five-door A-Class won't be crossing The Pond. Sad faces all around.
According to AN, another model will be based on the front-drive architecture, but it won't be coming to the US market. Set to arrive next year, rumors are that it'll be a wagon version of the CLA, sort of like the ill-named five-door CLS Shooting Brake that is also a Europe-only item.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos