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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Mercedes-AMG C63 Coupe gets first video teaser

With less than a week until its big reveal, Mercedes-AMG has kicked up its teasing of the two-door version of the C63 Sedan. This 16-second teaser shows off the sonorous sounds of the coupe's expected powerplant, a 4.0-liter, twin-turbocharged V8. The car is still camouflaged, although we're able to get a nice look at the two-door C-Class' form, which we must say is darn attractive. As previously reported, the C63 Coupe will almost certainly mirror its four-door counterpart in terms of mechanicals. So that 4.0-liter V8 should be offered in both 469- and 503-horsepower varieties, with grunt dispatched to the rear wheels via a seven-speed AMG Speedshift transmission. While output should be identical, it's a safe bet that the two-door C63 will trim some of the four-door's 3,900-plus-pound curb weight. That should, hopefully, improve upon the C63 S' already impressive 3.9-second sprint to 60. We'll have much, much more on the Mercedes-AMG C63 Coupe when it makes its grand debut on August 19. Until then, check out the video of the prototype being flung around the track and stay tuned for the official reveal of the non-AMG C-Class Coupe, slated for later today.

Brabus rockets the Mercedes S65 to 900 horsepower

Some people you just can't please. They take a look at a vehicle with 621 horsepower and 738 pound-feet of torque on tap – one of the most powerful cars money can buy – and say that's still not enough. Fortunately there are companies like Brabus that cater to just such individuals. The Mercedes tuner extraordinaire brought the Rocket 900 to the Geneva Motor Show this year. It's based on the S65 AMG – yeah, the one with the twin-turbo V12 – but takes it a step or ten further. For starters, Brabus has bored the engine out to 6.3 liters and hooked up new turbochargers, exhaust, intake and more – cranking output up to 887 hp and a mind-bending 1,106 lb-ft of torque. Of course it didn't stop there, revising everything from the limited slip differential and air suspension to aero kit and interior. The result? Try 0-62 in 3.7 seconds, a 217-mile-per-hour top speed and a price tag approaching $400,000. Related Video: Featured Gallery Brabus Rocket 900: Geneva 2015 View 16 Photos Related Gallery Mercedes-Benz S65 AMG Brabus Rocket 900 View 30 Photos Related Gallery 2015 Geneva Motor Show Videos View 25 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Aftermarket Geneva Motor Show Mercedes-Benz Luxury Performance Sedan 2015 Geneva Motor Show Brabus mercedes s65 amg brabus rocket 900