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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Mercedes-Benz Concept IAA is a modern silver aero

While we English-speaking folk call it the Frankfurt Motor Show, our German friends call this week's bi-annual confab the Internationale Automobil-Ausstellung, or IAA. At first glance, then, you might think Mercedes-Benz named its Frankfurt concept, the Concept IAA, after the show it'd debut at. But, the Concept IAA isn't named for the show. It's actually an abbreviation for Intelligent Aerodynamic Automobile, and it's very aerodynamic indeed. This four-door coupe can transform, while moving, from its sedan-like design mode to an ultra-sleek, gas-powered fish of a car. This aerodynamic mode has a drag coefficent of just 0.19. That's sleeker than a Tesla Model S, and it ties the rating of the General Motors EV1 electric car. In fact, it's very nearly as aerodynamic as the Volkswagen XL1. The IAA can transform automatically at 80 kilometers per hour (about 50 miles per hour) or via the press of a button. When it enters an aerodynamic mode, eight segments at the back of the car extend out, adding over 15 inches to the overall vehicle length, effectively extending its already tear-dropped-shaped tail. And that's just the most visible aero aid. At the front of the car, flaps in the bumper extend out nearly an inch, while there's a smaller extender in the back bumper. These serve to keep air away from the wheel arches, where turbulence can become an issue. Of course, Mercedes has thought of this, too, fitting "Active Rims" that "alter their cupping from 55 mm to zero," whatever that means. There's even an active aero aid inside the front bumper, where a louver extends backward by 2.3 inches to smooth out the air traveling underneath the car. Outside of its super-slippery mode, the IAA is a relatively handsome four-door coupe, featuring the kind of plunging roofline that wouldn't look out of place on the company's pioneering CLS-Class. The interior is certainly worthy of the CLS, too. It's home to gorgeous white leather and touch-based controls, and in general, looks very luxurious. Mercedes' dogged pursuit of aerodynamics does not mean that the Concept IAA is some gutless ecomobile. Under the skin is a gas-powered, plug-in hybrid system that produces up to 279 horsepower and allows the sleek sedan to hit 155 mph. Its all-electric range is based, of course, on what mode its body is in. It's most impressive in aero mode, where it will cover 41 miles on a single charge. Switch over to design mode, and that figure drops slightly to 38.5 miles.

Mercedes-Benz USA considering moving south

Mercedes-Benz may be a German automaker first and foremost, but it's a global operation. Among its many offices around the world, the company employs some 800 staffers at its US headquarters in New Jersey. But that office could be moving down South in the near future. According to reports in the Atlanta Business Chronicle, the Wall Street Journal and Automotive News, Mercedes is looking into relocating its American head office from Montvale, NJ, where it's been based since 1972, to one of several locations under consideration below the Mason-Dixon line. Among the front-runners is Atlanta, where Porsche bases its North American operations. The presence of a trained workforce, necessary infrastructure, compliant officials and proximity to a major hub for international air traffic could make the Georgian metropolis an attractive proposition for Mercedes. Several locations in North Carolina are also said to be under consideration, as well. Either way, MBUSA's relocation to the South would put it closer to its assembly plant in Tuscaloosa, AL, and to the Port of Brunswick near Savannah from which it ships out those vehicles made in Alabama to points overseas. The relocation project is reportedly being handled by commercial real-estate firm JLL Inc, which is helping Toyota handle its relocation from southern California and Ohio to Texas. Sources don't expect, however, for New Jersey to let Mercedes go without a fight. The state's Grow NJ Assistance Program could offer MBUSA an attractive incentives package to stay in Montvale. The company previously planned in 1998 to relocate to Pearl River, NY, but ultimately ended up staying in Jersey. News Source: Atlanta Business Chronicle, Wall Street Journal via Automotive News - sub. req. Mercedes-Benz north carolina mbusa