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Aston or Bust? Maybach's fate to be decided next month

2011 Maybach 62 - Click above for high-res image gallery
What will become of Maybach? That question has been rattling around the halls of Daimler headquarters in Stuttgart for some time now. But all questions will be answered, and answered soon: according to reports, the German automaker is currently evaluating prototypes and propositions for its top-end marque, and will make its decision next month.
So, what are the options? On the one hand, Daimler could kill the Maybach brand altogether. It was a notion ill conceived and even more poorly executed, taking an old platform and building a new flagship atop it. In that way, it was sort of like the Chrysler Crossfire, only far more costly to both the buyer and manufacturer. On the other hand, Daimler could opt for the long-time-coming proposition of contracting the production (and possibly much of the development) of a new generation of Maybachs to Aston Martin.

Mercedes C350e PHEV will start at 51,000 euros

Mercedes-Benz will start selling its C350 Plug-In Hybrid in Europe next month, for a somewhat reasonable price. The Daimler division has announced the sedan will cost about 51,000 euros ($58,000 US). Which isn't insanely expensive by Benz standards. Mercedes first showed off the model stateside at the North American International Auto Show in Detroit last month, and the specs were pretty impressive. The car delivers a combined 275 horsepower and 443 pound-feet of torque from its gas-powered engine and electric motor. The C350 PHEV also offers a 112 miles per gallon equivalent fuel efficiency rating (using the more lenient European driving cycle) alongside a 0-60 mile per hour acceleration time of less than six seconds. And the car can go as far as 20 miles on electricity while reaching a top speed of 130 miles per hour. Both lead-footers and tree-huggers can rejoice at that. Americans won't be that far behind their European brethren, as the model will go on sale as a 2016 model-year version in the US this fall. In the meantime, for some more information on a sedan that we think qualifies as a bit of guilt-free fun, take a look at Mercedes's press release below. Sales release for the C 350 e: Future inside Stuttgart, Feb 02, 2015 Stuttgart – As a plug-in hybrid, the new Mercedes-Benz C 350 e combines an extraordinary level of efficiency, dynamism and comfort. In both its Saloon and its Estate guise, the performance of a sports car makes it a convincing proposition, especially combined with certified consumption figures of just 2.1 litres of fuel per 100 kilometres and a range of up to 31 kilometres in all-electric mode. Both the Saloon and the Estate model are equipped with air suspension and a pre-entry climate control system as standard, delivering a unique level of driving and climate comfort. The C 350 e is available to order now from 50,961.75 euros for the Saloon and 52,627.75 euros for the Estate (prices include VAT). Both vehicles will be at dealerships from March 2015. As a plug-in hybrid, the C 350 e combines a combustion engine with an electric drive system and a high-voltage lithium-ion battery with a capacity of 6.38 kWh, which can be charged from an external power source. Thanks to an intelligent on-board charging system, this takes approximately one hour and 30 minutes at a wallbox. A charging time of around two hours is achievable via a socket.

Mercedes-AMG chairman shoots down notion of LaFerrari-fighter

Mercedes-AMG chairman Tobias Moers took a sip of water and pondered the question. It was a loaded one: Would his company consider building a hyper car to rival extreme machines like the Porsche 918 and Ferrari LaFerrari? The short answer: not right now. "Unfortunately, if we find we should do something like that, there's no capacity – there's no engineering capacity to do that – in the near future. So there's no chance for us [to do that]," he told Autoblog in an interview at the Los Angeles Auto Show. AMG has capitalized on the rebounding global economy and strong demand for performance cars in the United States, China, and Europe, its most critical markets. It employs about 1,400 people, an astronomical leap from the 120 people who worked at AMG when Moers started in 1994. AMG also announced plans this week to increase V12 engine production due to high demand. Production will move from the AMG base in Affalterbach to another Daimler site in Mannheim, Germany. The switch will free up capacity for AMG to build more V8 engines in Affalterbach. Despite all of this growth, Moers said the company has priorities more pressing than a hypercar, like adding more extreme variants of its existing models. It also revealed the SL63 and SL65 AMG models this week in Los Angeles. "We're going to increase the family of the GT (shown above)," he said. "We're really busy with the next-generation E-Class, which will be the biggest step we've ever made from one generation E-Class to the next one regarding driving dynamics." Moers also says a supercar doesn't make financial sense for AMG, though halo cars are traditionally done for brand building, rather than the bottom line. "We're not coming to that point. I think a hypercar is always bad on a business case," he said. An AMG supercar is one of the industry's favorite rumors, and Moers admitted his customers are interested in the proposition. "In the recent past, I always thought like AMG ... is not in that level to be accepted in a hypercar, super, super, super sports car segment," he said. Talking with customers in all of our main markets, give[s] me a different view to that." Related Video: