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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Carlsson SLK 340 Judd is winged up for hill climb glory

Carlsson has been expertly tuning Mercedes-Benz products for more than 20 years now, but we can't say as we remember the outfit turning out anything quite so racy as this SLK 340 Judd that it has brought along to the Geneva Motor Show this year.
This SLK is meant for competition, obviously, and Carlsson has already booked the car to race in several hill climb events in the E1 category. The purpose-built racer should have a fighting chance to do well in said races, with a shape vetted in wind tunnel testing for maximum downforce, the SLK uses a carbon-fiber bodyshell to help achieve a curb weight of just about 1,720 pounds.
The featherweight SLK's name comes from its 3.4-liter V8 engine, which churns out a wicked 610 horsepower to go with its 317 pound-feet of torque. A Hewland transmission with paddle shift operation manages all of the thrust.

Mercedes introduces the details of the C450 AMG 4Matic

We saw the AMG Sport models joining the C-Class line in Detroit, but Mercedes has waited until the press launch of the Mercedes-AMG C63 to give us the details. In case you've forgotten about how this new puzzle piece fits, there's Mercedes-Benz, there's Mercedes-AMG, then there's the Mercedes-Benz AMG Sport line slotted in between for those who want sporty luxury but not too much of either. This is the second variant in that line-up, and also the second to get V6 power, following the GLE450 AMG Coupe. In the case of the C450 AMG 4Matic, that means a twin-turbo six-cylinder with 367 horsepower and 383 pound-feet of torque, an increase of 38 hp and 29 lb-ft over the C400 4Matic on which it's based. It goes much closer to proper AMG territory with its looks and features, with that sharp, chrome-trimmed lip in front, the oblong lower intakes, lightweight wheels, and a "special AMG badge" on the front fenders. In back, the sedan gets a spoiler on the trunk, the wagon gets a roof spoiler. There's a suspension highly derivative of that on the C63 AMG, with three-stage dampers. So too the five drive modes laid out like on traditional AMGs, the 7G-Tronic automatic transmission, the ESP with Curve Dynamic Assist, and it will even sound close to an Affalterbach special thanks to a sports exhaust. Cabin occupants can play the real deal with sport seats and a flat-bottomed wheel with red cross-stitching. We don't have a price yet, but there will probably be plenty of room between the price of the AMG C63 and the $48,950 C400 4Matic to make buyers happy. The press release below has all the info. Related Video: The new C-Class models from Mercedes-AMG: Mercedes-AMG C 63 and Mercedes-Benz C 450 AMG 4MATIC Mercedes-Benz C 450 AMG 4MATIC: Second AMG sports model with V6 power Driving Performance – the AMG brand claim and typical character traits can now be experienced by an even broader target group. The new C 450 AMG 4MATIC expands the product range of the sports car and performance brand within Mercedes-Benz with another new AMG sports model. As an attractive entry into the world of AMG, the C 450 AMG 4MATIC combines a 270 kW (367 hp) 3.0-litre V6 biturbo engine with a permanent Performance all-wheel-drive system and sophisticated suspension technology adopted from the Mercedes-AMG C 63. This all results in fascinating driving performance and the hallmark emotional expressiveness of the brand.