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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Daimler exec hypothetically discusses 3-cylinder engines for small hybrids

Is three the magic number of cylinders for Mercedes-Benz parent Daimler and its efforts to build smaller powertrains for its compact hybrids? Potentially, yes, the German automaker could see the need for three-cylinder mills, Automotive News reports. The company doesn't have any plans for them as of yet, though. Daimler executive Bernhard Heil talked with Automotive News about the challenges of using four-cylinder engines in a front-wheel-drive setup and said that three-cylinder engines could work in transverse-mounted powertrains for hybrid cars. For now, though, the company doesn't actually have any plans to go in that direction, Mercedes-Benz spokesman Christoph Horn said in an e-mail to AutoblogGreen. Horn wrote that Heil "actually said that if ever MB would use a three-cylinder engine than [it would be] in a configuration where space is restricted, such as when using a hybrid power train in a compact car." Of course, the only compact "hybrid" that Mercedes-Benz has is the 2015 C-Class, but that refers to the "hybrid" body is made of 48-percent aluminum, up from the current nine percent, as well as steel. It has nothing to do with the powertrain. Beyond that, there's always the Mercedes-Benz S500 Plug-in Hybrid that the company unveiled at the Frankfurt Motor Show last fall, but that model, which will debut in Europe later this year and arrive stateside next year, has a 3.0-liter turbocharged V6 and an 80-kilowatt electric motor that propels the plug-in from 0 to 62 miles per hour in 5.5 seconds. Not exactly three-cylinder territory, that.

New Die Hard movie wrecked 132 cars in $11 million chase scene [w/video]

It would seem the act of dying hard brings with it lots of wanton destruction of the four-wheeled kind. According to John Moore, director of A Good Day To Die Hard, starring Bruce Willis, There were 132 (cars) that could never be used again. Another 518 required a lot of work. And damn right there were some good cars there... That's the fun of it."
Please join us in one great big collective sigh. Done? Okay, let's continue.
"With Die Hard it's about how audacious the action is," says Moore. "So you have to drive over a Lamborghini. An actual one. And yes it hurts me. I'm a car fanatic." Yeah. Sounds like it hurt really bad... though not as bad as the final tally after all the carnage had been counted: "Someone showed me the numbers on the car chase and soup to nuts, you put it all together it was like an $11 million sequence."