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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes may end Tesla supply agreement for B-Class Electric Drive

The Mercedes-Benz B Class Electric Drive has only been rolling off the production line for 17 months, each one equipped with a battery pack and drivetrain from Tesla Motors, but already there is talk of big upcoming changes. According to a report from the German publication Auto Motor und Sport, the next-generation version of this model will see an end to the Tesla-supplied tech and a hugely improved range. Currently, the electric sedan gets an EPA-rated 87 miles of range, using 28 kWhs of its 36-kWh battery, though its now-standard "Range Plus" package takes advantage of more of the pack, stretching that driving to 100 miles or so. It may take a year or several – the model just had a refresh – but expect those distance digits to double. The rumored range is said to be 500 km (310.7 miles), but since that would likely be calculated using the European drive cycle, expect something significantly lower stateside; say 220-ish official miles. This would be in keeping with expectations from a number of battery-powered competitors in the 2017-2018 time frame. It is unknown if this supposed next-gen B Class Electric Drive is in any way related to the rumored "Ecoluxe" program. The Tesla/Daimler relationship stretches back to 2009, when the Stuttgart-based outfit made a significant investment in the California automaker, quite possibly saving it from extinction in the process. We have reached out Mercedes-Benz about this report, but as of this writing, have not had a reply. We will update this post when we hear back. Related Video: Featured Gallery 2015 Mercedes-Benz B-Class Electric Drive: Paris 2014 View 13 Photos Green Rumormill Mercedes-Benz Tesla Electric Sedan electric drive electric drivetrain

First official shot of Mercedes S-Class Coupe leaks out

With the official debut for the Mercedes-Benz S-Class Coupe expected tomorrow, it shouldn't be a surprise that some clicky fingers have already managed to uncover an official image of the car before the unveiling. Outside of this sole image, though, there's precious little detail on the new car.
First posted by Autofilou and then picked up by WorldCarFans, the production S-Class Coupe isn't far off from the concept car we saw a few months back in Frankfurt. Like the concept, the leggy production model appears related, albeit distantly, to the S-Class Sedan. The hood and front fascia are longer and lower, befitting of a two-door, while the character lines in the profile are more pronounced. Obviously, the beltline and slim, B-pillarless greenhouse are coupe-only items. We can't see any details on the back of the car, although it does appear that the long hood has a correspondingly short rear deck.
We'll have all the details on the official replacement for the CL-Class when it makes its full debut tomorrow. Until then, what do you think of this lone image? Does it appear that Mercedes has got it right? In terms of design, where would you rank this with the departing CL-Class? Have your say in Comments.