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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

The Mercedes-Maybach Pullman Guard is a limo with a bulletproof vest

As fabulously plush as the Mercedes-Maybach Pullman is, there is a certain class of individual for which luxury is only part of the equation. Oligarchs, dictators, kingpins of questionable businesses, and probably some legitimate world leaders all love luxury, but they sometimes face some hairy commutes that demand a bit more protection. For them, the answer to their luxury car needs is the armored Pullman Guard. The Mercedes-Maybach Pullman Guard tops the line of S-Class Guard models that also includes the Mercedes-Benz S600 Guard and the Mercedes-Maybach S600 Guard. Like the non-armored Pullman it packs loads of leather, seats with practically infinite adjustability, and redundant gauges for rear passengers. It is also by far the longest S-Class vehicle available, stretching more than 40 inches longer than the next-longest Mercedes-Maybach. This tremendous length allows the Pullman Guard to have four-passenger seating in the rear, with two seats facing two others. It's the perfect place to sign treaties or entertain diplomats. Or, if foreign affairs aren't your speed, it would also be a convenient place to carve up territory, issue ultimatums to enemies, and intimidate dissidents. The Pullman Guard was developed alongside the standard Pullman, and because of that, the added armor does not sacrifice interior space. The armor does affect weight, though. The Pullman Guard weighs over 11,000 pounds. But, in return, the steel plates on the sides and floor, non-Kevlar-brand high-strength fabrics, and polycarbonate-backed windows protect occupants from bullets and explosives. Plus, the Pullman Guard features a twin-turbo V12 that produces 530 horsepower and 612 lb-ft of torque to haul the added ballast around. If a recognized authority is ordering a Pullman Guard, Mercedes also offers sirens, flashing lights, two-way radios, an emergency starter battery, and a loudspeaker system. These items are sure to be useful when trying to navigate seas of protestors in the streets. All of this extra protection will cost you though, and if you have to ask, you definitely can't afford it. But we'll tell you the price anyway. A standard Pullman will run around $500,000 at current exchange rates. For the Guard model, be prepared to shell out about $1.56 million. It's a steep price for sure, but for those whose pampered lives are in danger, it's probably worth it.

Mercedes giving SL a nose job

Mercedes tends to keep its SL roadster around longer than most models. The previous fifth-generation machine was launched in 2001, underwent a facelift in 2009 and stuck around until 2012. That's when the current model was introduced, and before it's replaced, Benz is expected to roll out another facelifted version. And that seems to be exactly what we're looking at here. Expected to arrive sometime in 2016 as a 2017 model, the updated SL will likely feature revised styling front and rear (along with updated interior equipment). This prototype appears to be wearing headlights from the new S-Class Coupe, which don't fit precisely, but then Daimler still has a couple of years to get everything just right.