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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

The 2017 Mercedes-Benz E-Class is a technological tour de force [w/video]

UPDATE: It turns out we won't get the Park Pilot remote parking feature after all. The Mercedes-Benz engineers in Germany said we would, but an update from the US product team says otherwise. The reason, according the Mercedes-Benz, is that remote parking is a feature of Mercedes connect me, the smartphone connected services app used in other countries. Merceds currently offers MBrace in the United States. This could change over the life cycle of the E-Class, but no announcements have been made. The text below is updated to reflect this new information. If there's a theme to the next Mercedes-Benz E-Class, it's technology stuff. No "and," no hashtag. Just technology stuff. The car is so loaded with new and updated features that it eclipses the S-Class as the brand's leading edge automobile just two years after the flagship's debut. The world of automotive technology is progressing at an exponential rate akin to Moore's Law, and the E-Class is at the front of the curve. For the sake of brevity (and totally not for SEO gamesmanship), the 2017 E-Class has so many new and improved features we're just going to list them: remote control parking via a smartphone app, NFC-based unlock and vehicle start using your smartphone, 84-LED adaptive headlights, Vehicle-to-X communication, evasive maneuver assistance that identifies pedestrians and helps you steer away from danger, adaptive cruise control that sets the speed based on road signs, adaptive steering that can follow a car in front even without lane markings, active emergency braking for cross-traffic, rear-seat seatbelt airbags, an air bladder that pushes front-seat occupants towards the center of the car before a side impact, and an audio system that triggers your eardrum's reflexes to prevent hearing damage in a crash. And that huge list is all we know so far – Mercedes hasn't talked about powertrain, chassis, or infotainment yet. We're also told that all of these features will be available when the E-Class comes to the States early next year. Unlike other automakers, which save the fancy tech for Europe, Mercedes will give us all most of the goodies. Here's a breakdown of each item. Park By Smartphone Unfortunately one of the coolest features on the new E-Class is the one that won't come stateside. Mercedes calls its autonomous parking Park Pilot, and it's similar to the remote control parking recently shown on the BMW 7 Series.

Mercedes picks Gensler to design new Atlanta HQ

Mercedes is planning to move of its US headquarters from Montvale, NJ, to Atlanta, GA – and with over a thousand employees to house, the project will surely be massive. In order to pull it off, the automaker is going to need the right architects. And Mercedes seems convinced that Gensler is the way to go. Never heard of Gensler? The San Francisco-based architectural giant (incorporated as M. Arthur Gensler Jr. & Associates, Inc.) has done the headquarters for Facebook, Coca-Cola and General Electric. It designed the Shanghai Tower, the tallest building in China, and crafted the master plan for the Olympic Games set to take place in Rio de Janeiro next year. It's done hotels, sports arenas, military facilities, airport terminals... the works. It also redesigned Cadillac's showrooms and Hyundai's new US headquarters, and among the many offices it operates in 46 cities and 16 countries around the world, it has a branch in Atlanta. So of the dozen firms Mercedes considered for the task, Gensler got the nod. The 250,000-square-foot facility is earmarked for completion in 2018, occupying a 12-acre plot at the corner of Abernathy and Barfield roads in Sandy Springs, Georgia. In the meantime, MBUSA is preparing to move temporarily from its current offices (pictured here) in Jersey down to another facility in the Atlanta area, also being set up by Gensler, in nearby Dunwoody – just a couple of miles down the road from where the permanent site will be. Mercedes-Benz USA Selects Gensler As Architect For New Atlanta Headquarters Facility Award-winning global firm to design 250,000-sq-ft office building in Sandy Springs, GA April 30, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced it has selected Gensler as the architecture firm for its new headquarters facility in metro Atlanta. Gensler will design an approximately 250,000-square-foot office building that will house around 1,000 MBUSA employees upon its completion in 2018. "We talked to many, many firms and saw some amazing designs, but Gensler was the one that stood out for us," said MBUSA President and CEO Stephen Cannon. "They understood our brand and our culture, along with the ambitious goals we have for the next chapter of Mercedes-Benz in this market, and they were able bring that to life in their designs." MBUSA selected Gensler from a dozen global design firms for its creative building concept, which seamlessly integrates functionality and the beautiful surrounding landscape.