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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Mercedes-AMG planning more hardcore A45 hot hatch

The launch of the A45 AMG marked Mercedes-Benz's first real assault on the premium hot hatch segment. And with 355 horsepower from a 2.0-liter turbo four, it is indeed hot. But the latest word has it that Mercedes-AMG is planning an even hotter version. Speaking with Auto Express at the LA Auto Show last week, AMG boss Tobias Moers indicated that his department was toying with the idea of a more hardcore version of the A45. In what Moers referred to as a "street fighter," the A45's engine would be tuned to produce even more power, the cabin stripped out and the rolling stock, brakes and aero upgraded for more serious performance. Think of it, then, as something of a Black Series approach, only it's not expected to carry that name, which has historically been reserved specifically for two-door models. Given AMG's current list of priorities and limited manpower, though, Moers suggests it will be several years – likely towards the end of the model's life cycle – before it may prepare such a model, following a similar formula to the Mini JCW GP and Renaultsport Megane R26.R. Here's hoping an American version based on the CLA could also be in the cards.

Mercedes may end Tesla supply agreement for B-Class Electric Drive

The Mercedes-Benz B Class Electric Drive has only been rolling off the production line for 17 months, each one equipped with a battery pack and drivetrain from Tesla Motors, but already there is talk of big upcoming changes. According to a report from the German publication Auto Motor und Sport, the next-generation version of this model will see an end to the Tesla-supplied tech and a hugely improved range. Currently, the electric sedan gets an EPA-rated 87 miles of range, using 28 kWhs of its 36-kWh battery, though its now-standard "Range Plus" package takes advantage of more of the pack, stretching that driving to 100 miles or so. It may take a year or several – the model just had a refresh – but expect those distance digits to double. The rumored range is said to be 500 km (310.7 miles), but since that would likely be calculated using the European drive cycle, expect something significantly lower stateside; say 220-ish official miles. This would be in keeping with expectations from a number of battery-powered competitors in the 2017-2018 time frame. It is unknown if this supposed next-gen B Class Electric Drive is in any way related to the rumored "Ecoluxe" program. The Tesla/Daimler relationship stretches back to 2009, when the Stuttgart-based outfit made a significant investment in the California automaker, quite possibly saving it from extinction in the process. We have reached out Mercedes-Benz about this report, but as of this writing, have not had a reply. We will update this post when we hear back. Related Video: Featured Gallery 2015 Mercedes-Benz B-Class Electric Drive: Paris 2014 View 13 Photos Green Rumormill Mercedes-Benz Tesla Electric Sedan electric drive electric drivetrain