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Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2016 Mercedes-Benz C450 AMG Sport First Drive

A. M. G. Those three letters carry a lot of weight, especially to those who firmly believe that AMG is the hallowed performance pinnacle of the Mercedes-Benz brand. Those purists probably lifted an eyebrow at the front-drive platforms behind the CLA45 AMG and GLA45 AMG, and virtually every AMG-branded SUV that has hailed from the tuner-focused nameplate. But they might want to consider a second look at the 2016 Mercedes-Benz C450 AMG Sport. No, it's not a full-blown, fire-breathing AMG like the C63, and it doesn't get the newfangled "Mercedes-AMG" nomenclature. But after spending some seat time in the C450 AMG Sport, there's a decent chance you'll be quite alright with that. Inside and out, the C450 bears a strong visual resemblance to the mean looking, V8-powered, 469-horsepower C63 and its even fiercer, 503-hp, C63 S variant. The C-Class cockpit feels a bit snugger than you might expect considering its exterior proportions, particularly from the passenger seat. On the other hand, the new C-Class is also quite a bit more nicely appointed than its predecessor, which has inspired more than a few comparisons to the super posh S-Class. As for the C450 AMG, its more purposeful design cues and sportier details lend it a buttoned-down, modern feel. The biggest differentiator between the C and CLA class, however, is the rear of the cabin: the C's back seats are considerably roomier than the entry-level CLA's posterior perches. In place of V8 power, the modest 450 AMG packs a more reasonably endowed twin-turbocharged, 3.0-liter V6 that pushes 362 hp and 384 lb-ft of torque through a 7G-Tronic Plus automatic gearbox (in place of the the C63's dual-clutch seven-speed). Power is routed through all four wheels with a 66-percent rear, 33-percent front torque split. For some numerical context, the C450 AMG exceeds the C400 by 33 hp and the C300 by 121 hp, while it lags behind the C63 by a rather significant 107 hp. Crucially, the six-banger helps shed between 231 and 242 pounds compared the C63 models – this, despite a heavier all-wheel-drive arrangement, as opposed to the C63's rear-drive configuration. The C450 AMG shares a few pieces of hardware with its big brother AMG sibling, including the front axle, electromechanical steering, and upgraded brake setup (though you can't get carbon ceramic stoppers like you can in the C63 S).