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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes shows off more of the S-Class Cabriolet

Mercedes has been very much into teasing lately, providing various kinds of peeks at the recently revealed Mercedes-AMG C63, the coming 2017 E-Class sedan, and the S-Class Cabriolet. We've seen the least of that latter car but it could be the one we know the most about. The sixth member of the S-Class family after the standard sedan, the long-wheelbase sedan, the Maybach models, the Pullman, and the coupes, this one puts a fabric top on that two-door model and then lets owners take it off. After the sketched rendering from two weeks ago, this latest photo from Mercedes shows us pretty much what we're going to get, and since we're huge fans of the coupe it looks like we'll be huge fans of this, too. It will certainly come heaped with techno gizmos like heated armrests, and a set of Burmester speakers in the tonneau cover. In case you're wondering, those screen-looking things behind the front seat headrests are fans for the Airscarf neck warming system. The press release below has a bit on the history and demise of four-seater Mercedes droptops, which helps remind us why we should care about the trim being resurrected 45 years later. Related Video: The new S-Class Cabriolet: A star returns Stuttgart, Aug 25, 2015 - Coveted dream car of the 1960s meets star of the 2015 International Motor Show in Frankfurt: the new Mercedes-Benz S-Class Cabriolet is following in the tradition of the open-top S-Class (model series 111 and 112) from the period 1961 to 1971. Unmistakeable, exclusive design, fine materials with maximum high-class appeal in the interior and state-of-the-art technology in the S-Class characterise the concept behind both cabriolets. "After 44 years we can again offer friends of our company an open variant of the S-Class. The new S-Class Cabriolet symbolises our passion for individual and timelessly exclusive mobility, which we share with our customers", remarks Ola Kallenius, Board Member of Daimler AG, Mercedes-Benz Cars Sales. With the new S-Class Cabriolet Mercedes-Benz is setting itself the standard of building the most comfortable cabriolet in the world. When it comes to climate comfort the enhanced automatic wind protection system AIRCAP, the AIRSCARF neck-level heating system, the heated armrests, the seat heating also in the rear plus the intelligent fully automatic climate control ensure that this is indeed the case.

At meeting with automakers, Trump launches new attack on NAFTA

WASHINGTON — Ten American and foreign automakers went to the White House on Friday to push for a weakening of U.S. fuel efficiency standards through 2025, while President Donald Trump used the occasion to launch a fresh attack on the North American Free Trade Agreement that has benefited the companies. A draft proposal circulated by the U.S. Transportation Department would freeze fuel efficiency requirements at 2020 levels through 2026, rather than allowing them to increase as previously planned. Trump's administration is expected to formally unveil the proposal later this month or in June. "We're working on CAFE standards, environmental controls," Trump told reporters at the top of the meeting, referring to the Corporate Average Fuel Economy standards for cars and light trucks in the United States. Trump said he wants automakers to build more vehicles in the United States and export more vehicles. But much of the hour-long meeting focused on NAFTA. Trump blasted the pact involving the United States, Canada and Mexico as "terrible" and noted that negotiations to make changes sought by his administration were ongoing. "NAFTA has been a horrible, horrible disaster for this country and we'll see if we can make it reasonable," Trump said. Automakers have called NAFTA a success, allowing them to integrate production throughout North America and make production competitive with Asia and Europe, and have noted the increase in auto production over the past two decades with the deal in place. They have warned that changing NAFTA too much could prompt some companies to move production out of the United States. The chief executives of General Motors Co, Ford Motor Co, Fiat Chrysler, along with senior U.S. executives from Toyota Motor Corp, Volkswagen AG, Hyundai Motor Co, Nissan Motor Co, Honda Motor Co , BMW AG and Daimler AG met with Trump, as did the chief executives of two auto trade groups. Major automakers reiterated this week they do not support freezing fuel efficiency requirements but said they want new flexibility and rule changes to address lower gasoline prices and the shift in U.S. consumer preferences to bigger, less fuel-efficient vehicles.