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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lewis Hamilton signs another three years with Mercedes

Dominant. That's really the only term we could use to describe the marriage of Lewis Hamilton and the Mercedes F1 team. And now they've signed a new contract. The subject of prolonged speculation, the reigning world champion and his team have announced a new three-year deal that will see Hamilton driving a Silver Arrow at least through the end of 2018. That's good news for Hamilton, who has only ever driven Mercedes-powered cars in Formula One, and for Mercedes, which has secured its star driver for years to come. Although details of the deal (as usual) were not disclosed, the BBC reports that it could be worth as much as $40 million each year. Hamilton's base salary is said to come in at $31 million per season, with extensive bonuses for winning races and championships – something at which Lewis and Benz have proven particularly adept. Racing fans will be well schooled in the trajectory of Hamilton's meteoric rise. He climbed the formula racing ladder with support from Mercedes and McLaren, winning the Formula 3 Euro Series and GP2 championships before hitting the F1 grid for McLaren in 2007 – and quite nearly locking the championship in his first season. He won his first F1 title in 2008, then struggled with the Woking team in subsequent seasons but kept winning races, switching to Mercedes in 2013 after Michael Schumacher re-retired. He won his second championship the following season on the back of 11 grand prix wins last year, and currently leads the standings ahead of his teammate Nico Rosberg. "Mercedes is my home and I couldn't be happier to be staying here another three years," said Hamilton. "The Mercedes car I am driving right now is the best I have ever had in my career."

Mercedes G-Class 'Designo Manufaktur' even more upscale

Catering to customers who want the brand to provide more customization instead of having to confer with aftermarket tuners, Mercedes-Benz has added a new design book of options to the G-Class called Designo Manufaktur. Developed to offer a range of personalizing choice, a studio in Graz, Austria where the G-Class is built adds exclusive colors and hand-finished touches for buyers, some of them reserved only for the AMG models. New exterior colors include a roof that can be drenched in obsidian black and sheetmetal dressed in non-metallic fire opal, metallic designo mauritius blue metallic, and matte hues like designo yellow olive magno. The wheel selection has grown, with alloys available in black, and the spare wheel cover - normally in a polished finish - can be painted body color. The side strips can be all black instead of black and chrome, or carbon fiber-look for AMG models. Throw the Night package on top of all that and you get more black touches in places like the mirror housings and dark-tint windows. The interior options add saddle brown, deep-sea blue, silk beige, and mocha brown to the collection of swatches, with coordinating topstitching. AMG models can be decked out in red, with red seat belts, and Dinamica microfiber accents. The press release below tells the whole story. Even more individuality ex factory: "designo manufaktur" for the G-ClassStuttgart, Dec 04, 2015 - The Mercedes-Benz G-Class has been writing an incomparable success story since 1979. "designo manufaktur" is now making the classic cross-country vehicle even more individual ex factory. Customers can now tailor the off-road icon to their personal style.The name says it all: "designo manufaktur" captures customers' imagination with individual equipment and appointments features, traditional craftsmanship and the highest quality. The new individualisation programme fulfils the wishes of numerous G-Class customers for their own personal, tailor-made cross-country vehicle. "designo manufaktur" offers exclusive, unique colour and material compositions inside and out. With a host of combination options, the off-roader develops its very special character and unmistakable style.The Manufaktur hand-finishing section, which turns a G-Class into a unique "G", is located in Graz. Be it exterior or interior, topstitching or model badge, virtually every detail is lovingly crafted by hand.