2009 Mercedes-benz Cls550 Base Sedan 4-door 5.5l on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Bosch builds an infotainment system that just might not suck

As far as we've come with in-car infotainment and interfaces over the past decade or so, we still have a long way to go — as most current systems show. Whether it's high-end brands like Mercedes-Benz with its kludgy COMAND system, which we hope will be replaced with the MBUX platform revealed at CES, or more mainstream vehicles like Hondas (with their frustrating, knobless Display Audio interface), getting the kind of content and ease of use in the car that we're used to having on other connected devices is far too complex and sometimes costly. While Apple and Google have tried to ride to the rescue with CarPlay and Android Auto, respectively, they're limited solutions. No automaker or tech supplier has been able to deliver an easy, economical, flexible and non-distracting infotainment solution. But Bosch could be closing in on this elusive goal, given the digital cockpit concept demo I recently received at CES. Displayed in a Cadillac Escalade, the concept featured five interconnected color screens: one in the instrument cluster, two in the center console, and two more in the front-seat headrest for second-row passengers. The digital cockpit concept demo had cool features such as haptic-feedback touch-screen controls that created an edge-like feeling similar to a physical button, facial recognition to confirm driver credentials, and the intelligence to know the location of a phone in the car to lock it out to keep the driver from texting. The most significant aspect of the Bosch digital cockpit concept wasn't visible — but shows the company's vision for a future of seamless, convenient, cost-effective and safe in-car infotainment. It's powered by a single electronic control unit (ECU) that can simultaneously run multiple operating systems and also separates vehicle and infotainment controls for critical safety and cybersecurity reasons. Most modern cars can have as many as 100 separate ECUs, Philip Ventimiglia, product manager for Bosch Car Multimedia North America, explained at CES, and several just for infotainment functions. "The goal is to reduce that to about 10 so that we can save cost throughout the vehicle and enable new technologies," he added. "OEMs want to put more technology into cars, but it costs money," Ventimiglia said.

Mercedes expected to announce US HQ relocating to Atlanta today

Employees at Mercedes-Benz's US headquarters in Montvale, NJ, are set to gather today for the annual president's reception. Only this year, company chairman Dr. Dieter Zetsche is expected to fly in from headquarters to make a big announcement. That announcement, according to mounting speculation, is that MBUSA is moving to Atlanta. News of the potential move first broke around three weeks ago, suggesting that the German automaker was looking to relocate its US headquarters from New Jersey to somewhere in the South, with the Atlanta area tipped as the front-runner. Now sources are expecting that announcement to be made imminently. Although the specifics of the move have yet to be made public, Mercedes is tipped to be looking at moving into either a purpose-built facility or an existing office space in the Sandy Springs area, specifically near the intersections of Georgia 400 and Abertnathy, where UPS has its headquarters. The move is said to have hinged on a substantial incentives package worth nearly $50 million put together by the Georgia state government. The state of New Jersey is said to have offered similar incentives to keep Mercedes in the Bergen County borough of Montvale, where it employs 800 in its 141,000-square-foot office complex. One advertising company even put up billboards encouraging the company to stay, but if the reports prove accurate, it looks like their efforts may have been too little and/or too late. Mercedes wouldn't be the first automaker to move to the South, where numerous foreign carmakers have been also setting up factories. Toyota is also preparing to move its US headquarters to Texas, and though already based in Georgia, Porsche is preparing to move into a new $100 million facility, complete with on-site test track, closer to Atlanta's Hartsfield-Jackson airport that has grown into a major international hub. The move on Mercedes' part would put its US base of operations closer to its factory in Tuscaloosa, AL, and the port near Savannah, GA, from which it ships out the former's production overseas.