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BMW, Mercedes ponder challengers to Uber

With autonomous vehicles seemingly just on the horizon of actually arriving to consumers, companies in the auto industry are already thinking about how the innovations could radically change how they do business. For example, BMW and Mercedes-Benz are considering a time where they might transform into ridesharing companies, according to Reuters. It almost sounds like the sci-fi motoring world Bob Lutz is predicting. The German brands foresee a future where some people hail their driverless cars like taxis and use them for short trips. The automakers could run those fleets, essentially making them Uber competitors. In fact, Tesla is reportedly mulling the idea, and Google might be, too. Alternatively, ridesharing services could buy the companies' models directly. "New mobility concepts will emerge with autonomous vehicles, which are robot cars. Fleet management will become a much more significant business," Peter Schwarzenbauer, BMW board of management member in charge of Mini, said to Reuters. With BMW's DriveNow and Daimler's Car2Go car-sharing services, both automakers are already experimenting with alternative ways to get their vehicles on the road. It's not too hard to imagine one of the brand's peppering a few autonomous cars into those fleets someday to test these new theories in the real world. "The ability to use a car, and then walk away is a serious business," Ian Robertson, BMW's head of sales and marketing, said about the future of driverless tech to Reuters. Related Video:

Buy a V8 Mercedes-Maybach, or splurge for a V12? Oh to have such problems

There's a certain air that surrounds the Maybach badge, and it's not just the scent being pumped out by the ionizer in the car's glovebox. It's the cream of the crop when it comes to German luxury. These cars are filled with an acre's worth of wood and a herd's worth of cows, ensuring your fingers rarely touch materials as pedestrian as plastic. It's as quiet, as smooth, and as imposing as you think it would be. Though the latest model from Mercedes-Maybach, the S550, might have swapped in a V8 and all-wheel drive in place of the V12 at the heart of the S600, no other amenities have been lost in translation. The car's size gives it a certain presence. Staring at the profile shows a wheelbase that spans two counties, necessitating a microphone and speaker setup simply so that the driver can converse with the passenger – and a Maybach will almost always have a passenger. No one buys a Maybach to drive. You buy a Maybach to be driven. No means of transport short of business-class airline seating offers this much space. Sit back, recline the seat, roll up the shades and enjoy your $167,125 cocoon. But you know all of that already. What you really want to know is if $25,000 - the V12-powered S600 starts at $192,225 - is worth it to gain an extra four cylinders, 74 horsepower, and 96 lb-ft of torque. On paper, no, it's not. The two cars have identical performance numbers, and the S550 benefits from Mercedes' 4Matic all-wheel-drive system. Even with all-wheel drive, the S550 weighs less than the nose-heavy S600. Fuel economy is, as expected, superior in the S550. It's rated at 16 city, 24 highway and 19 combined as opposed to 13 city, 21 highway, and 16 combined. Visually, the two cars are identical save for a few badges. The V12 badge on the S600 is replaced with a 4Matic badge on the S550, and that's where things start to get murky. When you're spending six figures on a car, decisions become more emotional than practical. $25,000 is a lot of money, but there's a bigger difference between $25,000 and $50,000 than there is between $167,000 and $192,000. As stated, you don't buy these cars to drive. Performance needs to be merely adequate. A smooth, torquey V12 is likely preferable to a hairy-chested V8, refined as it may be. These cars will never touch redline, lest the passengers spill their champagne. Plus, that V12 badge is worth its weight in country club memberships. Driving an S550 is fine until an owner shows up at an event behind an S600.

Brabus shows S65 Rocket 900 Desert Gold Edition in Dubai

If it packs 900 horsepower and it's painted gold, you're probably looking at the Brabus Rocket 900 Desert Gold Edition, an extreme S-Class that debuted at the Dubai motor show. The "normal" S65 sports a 6.0-liter twin-turbo V12 pumping out 621 horsepower and 738 pound-feet of torque, and that would have been enough for most. But Brabus is there to satisfy those for whom too much is never enough, and so it revealed the Rocket 900 at the Geneva Motor Show earlier this year, raising the S65's output to 887 hp and 1,106 lb-ft of torque. Throw in upgraded aero, suspension, rolling stock, exhaust, and a fully refitted interior, and the Rocket 900 amounts to a complete transformation. Mercedes' 4Matic all-wheel drive system couldn't handle all the twist from the stock S65, so power is transmitted to the rear wheels alone. What sets the Desert Gold Edition apart from the existing Rocket 900 is its gold color scheme. The exterior is swathed in the deep gold paint, the black wheels have a gold rim on them, and even the interior gets gold updates. If you happen to be at the Dubai Motor Show, go check it out. World premiere at the DUBAI INTERNATIONAL MOTOR SHOW 2015 An homage to the Orient BRABUS ROCKET 900 "DESERT GOLD" Edition V12 with 662 kW / 900 HP, 1,500 Nm and 350 km/h plus BRABUS ROCKET 900 – that is the new reference for high performance in the luxury segment. BRABUS (Brabus-Allee, D-46240 Bottrop, phone +49 / (0) 2041 / 777-0, fax +49 / (0) 2041 / 777 111, Internet www.brabus.com) builds this supercar based on the Mercedes S 65. BRABUS developed the especially exclusive BRABUS ROCKET 900 "DESERT GOLD" Edition, which celebrates its world debut at the DUBAI INTERNATIONAL MOTOR SHOW 2015, as an homage to the Orient, where BRABUS maintains a company branch and a prestigious BRABUS Flagship Store in Dubai. The exclusive high-performance luxury liner is immediately recognizable not only due to its extraordinary "DESERT GOLD" special paintwork. The appearance of this special model is also characterized by BRABUS carbon aerodynamic-enhancement components and shiny black BRABUS Monoblock F "PLATINUM EDITION" 21-inch wheels with gold pin striping. The BRABUS fine leather interior is finished in a combination of gold and black leather. Gold-colored seams in a quilting pattern created specifically for this special model furthermore distinguish the classy interior appointments.