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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes Alabama ops ordered to allow workers to discuss unionization

A decision last week by the National Labor Relations Board has bolstered the efforts of the United Auto Workers at Mercedes-Benz's Tuscaloosa, AL factory, as the union continues its attempts to represent the factory's workers. According to Reuters, the NLRB ruled that Mercedes-Benz US International, the proper name of the company behind the Tuscaloosa factory, can no longer prevent workers from discussing unionization in work areas while off the clock. While MBUSI maintains that it's not taking a side on unionization and that it wants the "the decision left to our team members," the UAW is still arguing that the US facility should take the same position on unions that the rest the world's Mercedes-Benz plants take and. Speaking to Reuters, the UAW says that stance "acknowledges the human right to form trade unions" and "respects the right of collective bargaining." According to Reuters, the Alabama factory employs 3,500 workers – 2,500 full time and 1,000 "temporary" – and is the only Daimler-owned factory on the planet not to offer employees the opportunity for representation. Presently, the Tuscaloosa facility assembles Mercedes' C-Class, GL-Class and M-Class vehicles.

Eight Mercedes Fuso Canter E-Cell trucks now in service

Portugal is far better known for its scenery and seascapes (not to mention some of its alcoholic beverages) than its place as a vehicle-testing center. But the European country is serving just that purpose for Daimler's Mercedes-Benz division and a new line of trucks. And they are of the battery-electric variety. Daimler has sent eight of its Mercedes-Benz Fuso Canter E-Cell battery-electric trucks for customer-trial purposes to various parts of the Western European country. And these customers include the Portuguese cities of Lisbon, Porto and Abrantes as well as delivery company Transporta. These entities will be testing trucks that have about a 60-mile single-charge range and deliver 150 horsepower. The trials for the trucks, which have 14-foot beds, will last one year. Daimler hasn't released a whole lot of details on further development or sales possibilities of the model. The hybrid version of the Fuso Canter debuted in the fall of 2009 and was under the Mitsubishi badge at the time, even though it was 85-percent owned by Daimler. That model is said to boost fuel economy relative to conventionally-powered trucks by as much as 23 percent. Take a look at Daimler's press release on the Fuso Canter E-Cell and its Portugal testing below. Zero emission and quiet as a whisper: eight new Fuso Canter E-Cell in customer trials Eight Fuso Canter E-Cell in real-life testing with customers for a year Locally emission-free and virtually noiseless Powerful, high-torque electric motor Battery capacity ensures range of more than 100 km Highlight of anniversary year for the Canter assembly plant in Tramagal, Portugal The drive system to suit: Canter Euro VI, Canter Eco Hybrid and Canter E-Cell The cleanest technology, whatever the application: Fuso is a pioneer of "green" drive systems in the commercial vehicle sector. The Daimler subsidiary in Japan is the home of Daimler Trucks' centre of competence for hybrid technology, and with this experience behind it, Fuso has also been responsible for developing the new battery-electric-powered "Zero Emission" Canter E-Cell. The first all-electric light-duty truck, produced in a small series, runs emission-free and almost silently. The Canter E-Cell for Europe is manufactured at the Tramagal plant in Portugal. Eight vehicles have now been released for customer trials.